Back in my podcasting days, not a week went by, especially towards the end of the second podcast’s run, when I’d get multiple people trying to invite themselves on as guests each week — despite the fact I had a “no guest” format.
And, they did it with cold emails.
The vast majority were beyond weak, and went something like this:
Subject line: You should interview ___ on your podcast!
Hi Ben Settle!
My name is [WANNABE GURU’S ASSISTANT], and I’m reaching out today on behalf of [GURU], he’s a [CUE UP SOCIAL MEDIA CREDENTIALS] who has worked with [NAME OF VARIOUS GURUS AND GOO-ROOS — MOST OF WHO I NEVER HEARD OF].
And then it’d go into some hypey pitch about the would-be guest.
I can’t say for sure.
But, I suspect it’s an email template someone was selling about how to get on podcasts. Bad enough they are trying to get on a no-guest show in the first place (showing lack of research), but then to subject me to that drivel simply made absolutely sure I not only did not reply, but would probably never do business with the person again out of sheer principle.
But, not all were canned.
A few were more personal, and often delivered via Facebook messenger.
Like this one:
Hi Ben!
How are you?
I am a #1 best selling author, speaker and entrepreneur.
If you’re looking for people to interview on your podcast I’d be interested in having a chat.
I help people unlock and monetize their true message, allowing them to build location free online empires…
I do things differently, out of the box, and I break all the “rules”
Let me know if you’d like to chat!
This one was way better than the first one.
And, if I’d had an interview format, and wanted to know more about what they were teaching (I don’t even know what “unlock and monetize their true message” means, must be one of them there vague-generality woo-woo life coaching things), they’d have possibly gotten on.
At least, if they had a clearer message my audience cared about.
But the best way to get on?
The way not a single person ever tried?
But, that may possibly have worked even though I didn’t have a guest-format if they’d made a good enough pitch?
That, my little cream puff, is on page 7 in the March “Email Players” issue.
I’ve created a template for getting on podcasts using this way.
But “template” does not mean copy & paste.
It means using the structure, but filling the rest in with your unique peculiarities. You’ll also have to know how to write a good bullet point, too. And, take the time to research what a podcast is even looking for (or if they even have a guest-format in the first place).
In other words:
It’s not for the lazy or stupid.
It’s for people who want to build an email list.
Are willing to do the work required.
And, who are wise enough to follow instructions.
Being a guest on podcasts is easily the best, most reliable, and most profitable list-building method I use.
And the March issue shows you exactly how I do it.
(From getting on shows, to monetizing them.)
Here is the link to subscribe before the coming deadline:
Ben Settle
