Guess which marketing “sin” is the worst:
1. Being boring
2. Crappy offer
3. Bad spelling/grammar
Which do you think is the worst?
Well, you’re wrong!
The #1 worst marketing sin (the “unforgivable” marketing sin — like blaspheming your market) is not even listed above.
(I kinda moved the goal posts on ya there, didn’t I?)
It’s actually:
Selling what people ain’t buying.
And guess what?
This is even MORE prevalent with businesses selling online. It’s the #1 reason why people can write the best emails, have the best copy and know all the best persuasion methods… and still flounder around frustrated and confused.
It’s also tomorrow’s “The Ben Settle Show” topic, too.
I’ll let ya know when it’s posted.
Speaking of the show:
After this week’s podcast, we’re changing up the formatting a bit. Instead of it being an hour (give or take a few minutes) show, it’ll be a half hour.
This will make the show more focused.
Less burdensome for Producer Jonathan and me.
(It was starting to feel like — GASP!!! — work to us.)
And, easier to listen to.
(Especially for low attention spans).
Anyway, we’ve dropped a lot of profitable tips and ideas about selling, persuasion, marketing and gender relations (i.e. dating) so far.
Tips that can put more scratch in ye pocketeses.
You can listen to past episodes here:
Ben Settle
