“Email Players” subscriber Chris Orzechowski askeths:
Hey Ben,
I’m an Email Players subscriber and I don’t usually ask a lot of questions, but there was something I wanted to get your opinion on.
Before I ask my question let me just say – I’ve been following your advice from your newsletter and podcast and I’ve started to make money as an email copywriter. I really think things started taking off for me when I became a subscriber. I guess it’s because I finally had some skin in the game. So thanks for that.
Anyway
Question:
There was something that stuck out to me. You said that if you would ever go back to traditional freelancing you would do emails only. You said you’d have a few clients that paid you like 3-5k and 5-10% of sales every month just to write emails.
Now, obviously you personally would charge a lot more being that you’re on the top of the mountain.
My question is what kind of companies should I target if I wanted to work out a deal like that? Maybe this is a stupid question – I dont know.
I was thinking 7 or 8 figure info publishers and ecommerce businesses. I feel like they would need emails the most and would probably recognize their need for it.
Obviously every business could benefit from using email, but in your own experience what do you think would be the best kind of businesses to target for these bigger freelance email retainer deals?
Answer:
Target companies *already* aggressively using emails.
I am not a big fan of going after companies and trying to “convince” them why direct marketing, copywriting, email marketing, etc is a good investment and please hire me, pwetty pwease with sugar on top.
Nah-boo.
Go after companies *already* hiring writers.
They’re already sending lots of mail, running ads, paying for it, testing, and know their numbers. Chances are they’re hungry for copywriters, especially good ones who can add another percentage or two to their response.
This goes for selling most anything.
Do thou what Jesus did:
Go to those in need of a physician (so to speak).
Not the already healthy ones.
Way easier selling aspirin to someone suffering from a migraine than trying to convince someone without pain why they might need aspirin the future.
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Ben Settle
