There’s been a great disturbance in the force.
Apparently, I have a new enemy.
Check this out:
There’s this somewhat well-known Internet marketer who I kinda-sorta know (I was on his Internet radio show once a few years ago) who recently did a little “analysis” of me.
One of my subscribers forwarded it over.
And I found it quite… illuminating.
Why?
Because amongst his babblings, he said I fit the bill as a not-so-charming psychopath (and that I admitted it on my blog)… am not as sharp as I tell you I am… not making the killing I “brag” about (he said he Google’d me)… and that I write emails that are too long and uninspiring, and he knows this because he’s my perfect prospect but never clicks on any of my calls to action — yet says my writing intrigues him in a bizarre sort of way…
(Sounds almost like he’s both OGLING and Googling me.)
OK, so those are his opinions.
And he’s certainly welcome to them.
But, is he right?
Let’s see what’s going on here…
(And no, I’m not revealing his name and giving him a free plug, most long time IM’ers can figure it out on their own, anyway)
1. Psychopath
I heard someone else using this word about online marketers but I think what they REALLY mean is sociopath. There’s a difference in as much as psychopaths are extremely violent sociopaths, or who have an “urge” to kill (or maybe I’m just watching too much “Dexter”).
Anyway, this guy said I admitted to being one.
He says I took a personality test that said so.
But alas, he was wrong.
You can see what I actually said here:
www.BenSettle.com/blog/?p=4293
Burping along…
2. Bragging About Making A Killing Online
If he had done even a shred of actual research he would know I don’t publicly count money whether I’m hurting for it or if some day I end up swimming in the stuff like Scrooge McDuck. For one thing, it attracts all the wrong people into your life. And for another, it puts a juicy fat target on your back for “lawsuit happy” lawyers and losers who want to blame you for all their problems.
Besides, I’ve never said I make a killing, anyway.
(Especially not in a psychopath kinda way…)
I wonder if this dude ever gets tired of being wrong.
Let’s see…
3. Not As Sharp A Marketer As I Tell You I Am
I have never claimed to be “sharp.”
But, I will be blunt with you:
There are lots of things I’m NOT good at.
Far too many to list.
But I have mucho confidence in those things I DO excel at — like emails, copywriting, selling, etc — and thoroughly enjoy myself when cowardly little goo-roo fanboys hiding behind their computers have emotional meltdowns over my perceived arrogance on such matters by sending me hate mail, etc.
Hey, it’s entertaining to read.
Plus, it means I’m probably doing something right…
4. Long, Uninspiring Emails
This I found especially amusing.
Reason why is because he says his passion is email and so he’s my “perfect prospect.”
Not so fast there, Jethro.
Methinks he’s the exact opposite of my ideal prospect.
How do I know?
Because from what I’ve seen, the dude is ALL about “free.”
Free traffic.
Free opt-ins.
Free Willie, etc, etc, etc…
It’s always about free.
Hey, if that creams his twinkie, goodie for him.
(I bet if my stuff was free he’d be clicking them links…)
But those kinds of customers (assuming they buy at all) tend to be huge pains in the assimus who never appreciate anything, never know the joy of earning what they take, and freak out whenever they have to — GASP! — pay for something.
As for length…
If it hurt my sales I wouldn’t do emails like this.
So ’nuff said there.
Anyway, normally I ignore nonsense like this.
Got enough drama in my life right now, thanks.
But this guy lied so easily about all this stuff (just like the sociopaths he claims to protect the public from, kinda makes ya wonder)… I wanted to set the record straight.
Actually, maybe I should be grateful for him?
After all…
He just gave me an excuse to plug my product:
Ben Settle
P.S. There was one more thing my paranoid foe said:
He suggested I don’t give any “gold” on my blog.
Gonna have to call BS on that one, too.
Forget for a second I have a “media” page on my site with more free content on it than most paid products… and forget for a second there’s like 700 posts on my blog.
Forget those facts for a second.
Let us ponder this:
If there’s no “gold” on my blog, then why do I get testimonials about my free content? And I don’t mean “oh wow golly gee whiz your website is like really neat and stuff” testimonials.
I’m talking performance testimonials.
Where people profited from the free material.
Like Jason Rivera who told me he made over a $1k in sales in 5 days just using the info in the free “Email Players” pdf issue I give away to new BenSettle.com subscribers. Or Kelly Tanguay who told me how she recently astounded her employers (using just the free tips) to the tune of DOUBLING their response (and MORE than doubling sales). In fact, she said her “Settle-inspired” emails made the company over $50,000 EXTRA unexpected dollars in a single mailing.
Sounds like a lot of gold in them thar hills to me, Batman.
