I recently gave an extremely valuable teaching on sales letters.
A teaching that (I believe) contains everything you need to write profitable ads — whether you’re a total sales letter “newbie”, or a seasoned pro looking for some new techniques for your “arsenal”.
And guess what?
Even though I consider it the most valuable teaching I’ve ever done, and could easily sell it for $97 (or more), I’ll let you have it today at ANY price you choose (even if it’s only $1).
I’ll explain why in a second.
First, here are some of the unusual (even “contrarian”) sales letter secrets in this teaching:
- When using testimonials can actually kill your sales.
- A secret way to use stories to make your sales letters FAR more persuasive. (I learned this while selling TV advertising for CBS. And it works like crazy in sales letters and ads.)
- A “shortcut” way to research brand new markets.
- How that “swipe file” packed with ads that have made lots of money can HURT your response.
- Why you should NOT always load your sales letters with benefits.
- A little-talked about way to use sidebars to immediately bump your response.
- How to sell to skeptical prospects without a lot of “proof” elements.
- How to (legally and ethically) use your competitors‘ testimonials in YOUR sales letters.
- The right (and wrong) ways to test your ads. (Including a certain part of your ad almost nobody ever tests, but that giant magalog mailers have seen bump response by 200% or MORE.)
- An “old school” door-to-door salesman’s secret that can make writing your headlines super fast and easy.
- The single best time to put an order link in your sales letters. (Put it in too early or too late and you can lose a ton of sales. Put your first order link here, and watch what happens.)
- When NOT to use a headline in your sales letters.
- The secret copywriting technique that makes even your most outstanding claims 100% believable. (Most copywriters don’t have the cajones to do this. Yet it almost always increases response — and usually by a LOT.)
- And much, much more.
OK, here’s the deal:
Until recently, I was only going to give this MP3 to people who join my upcoming “CD-of-the-month” deal. Or, maybe even sell it for $97 or more.
But something happened to change my mind:
One of my buddies had a stroke at the age of 33.
I can’t even imagine how hellish that’d be. Especially since the doctors still don’t know why it happened (or how to prevent another one). Plus, since he didn’t have health insurance when the hammer dropped, he’s buried in hospital bills.
And I’d like to help him get some relief.
So, if you donate something (anything — even $1) to his hospital bill fund, I’ll give you the above sales letter teaching in exchange.
In other words:
If you donate a buck or two, that’s fine.
If you want to be a stud and donate $20 or $30, even better.
And if you donate $50 (or more), then I’ll toss in two MORE interviews on copywriting, marketing and selling to further “sweeten” the deal.
Anyway, if you’re interested, make your donation at:
And then forward your PayPal receipt to: ben (at) bensettle.com
As soon as I get it, I’ll send you the interview.
Again, any amount works ($1, $10, $50 — whatever).
And you’ll make a HUGE difference in my buddy’s life right now.
Ben Settle
