Nationally acclaimed speaker, Amazon bestselling author, and TV & radio show host Vicki Irvin tells my ex-copywriting apprentice on facebook:
“Reading my (or should I say my husband’s) Email Players newsletter and tried a different type of subject line in my email today and my open rate went through the roof! Jodi Ardito please tell Ben he may know a thing or two after all!”
Was this ever in question?
Anyway, speaking of subject lines:
The May “Email Players” issue has a shall I say…. controversial… subject line template that can *potentially* (your milage may vary — frankly it may not do anything for you, depending on your market) send your opens through the roof as well. If nothing else, the psychology behind this template can be used to write other email subject lines that get the job done in a pinch.
It’s a bizarre template, too.
It has to do with the secret gay world of ISIS.
Anyway, she goes to the printer tomorrow.
If you want in on this in time, hit the jump and subscribe here:
Ben Settle
