I’m a tad rushed for time today.

So no messing around with small talk or dilly-dally.

In fact, all I’m going to do is copy and paste a question someone sent me last month about the testimonials on the sales letter for my “Copywriting Grab Bag” book — www.CopywritingGrabBag.com — and my answer.

Methinks you’ll find this tip quite profitable if you use it, too.

Ready?

OK, here’s the question:

QUESTION: Hi Ben, How do you do your testimonial audios? Love the link buttons and the quality of the audio is great! I am looking for just such a system…

BEN: Sure, here’s pretty much all there is to it:

I have an Internet voicemail and I asked customers to call the number and leave a testimonial at their convenience (day, night, doesn’t matter since nobody answers it). The voicemails are emailed to me in .wav format automatically. I just converted those into mp3’s using “audacity” which, if you do not have it, is open source software that is so easy even I can figure it out (and I’m a complete luddite).

The software that made the buttons is “Sonic Memo Pro”.

It’s also “Ben Settle proof” and costs about $67 or so.

Hey, told you this’d be a quickie today.

And you know what?

It might not be the most fancy pants sophisticated way to do audio testimonials ever invented.

But it gets the job done in a pinch.

Ben Settle