Not long ago, a bloke posted on social media somewhere (probably flakebook) about a Lenox who emailed him.
It’s been a while since I wrote about Lenox’s.
So, to recap:
A Lenox is a name I started giving trolls after a troll named Lenox tried trolling me.
Thus, the term Lenox.
If you have been trolled, you’ve been Lenoxed. If you ask dumb questions that could have been answered in 30 seconds on Google or on the website of the person you are wondering about, or think you are such a special snowflake that you deserve your own sales pitch instead of looking at ones already online, you pulled a Lenox. If you go full on attack like the Hulk, you Lenoxed out. If you ask for earning shots and other biz-oppy things then that is so Lenox.
And so on, and so forth.
Which brings me to the point:
Not long ago I saw a question on Flakebook from someone who’d been Lenoxed by a guy on his list looking for help on how to respond to this Lenox reply to one of his emails:
“You’re just a greedy human being getting rich off others pain.”
Of course, everyone had an opinion.
And, none of them (from what I saw) was the correct answer.
Since I don’t work for free, I decided to withhold my opinion (i.e. fact) on the matter and, instead write an email that would serve as a template for anyone who got that kind of email (or something similar) from someone, that not only shuts the Lenox up, but makes it so people want to buy from you at the same time — making the lenox’s your own, private sales force/marketing interns.
I also wrote about the *psychology* of the email.
And, I put both the email and the psychology of it in the July “Email Players” issue.
Usually the email examples I post up in the “Email Players” newsletter are copyright protected. In other words, I don’t want people swiping or “lifting” content like a little loser. I want my boys and ghouls to learn how to think for themselves so you can stand on your own two feet in this crazy bid’niz and not have to rely on a swipe file or whatever like Linus does his blanket.
Not so this Lenox email.
It’s 100% copyright free to “Email Players” subscribers.
Paid subscribers who have the upcoming July issue can use the Lenox email however you want, adapt however you want, profit from however you want — without giving me any credit, attribution, money, props, or anything else.
It is yours to use however you want:
For client work, selling your own stuff, whatever you want to do.
It’s basically an email you can use to profit from Lenox’s who troll you.
But, only if you’re a paid subscriber.
And, only if you subscribe before the July issue mails.
Here’s where to subscribe:
Ben Settle


