Some copywriters are big on the so-called “7 deadly sins.”
In fact, many copywriting teachers and coaches will insist you work them (i.e. wrath, greed, sloth, pride, lust, envy, and gluttony) into your ads whenever possible.
Does that really work?
I wouldn’t know.
I can’t remember ever sitting down and thinking, “okay, now I’m going to work some wrath in… then slap in some gluttony… and top it off with some lust…”
That’s not the way I roll.
And I don’t think about it, either way.
BUT… there is one emotion I always, Always, ALWAYS work in to my ads… that I think every single person who tries to sell anything (online or offline) MUST learn about.
And that emotion is… belief.
No, it doesn’t sound as sexy as the 7 deadly sins.
But this is the one big “AH HA!” secret I learned from the late, great copywriter Eugene Schwartz that’s been responsible for more winning ads than anything else I’ve ever used. In fact, Schwartz discovered a way to arrange his paragraphs and sentences so they oozed credibility and belief, with or without testimonials or other “proof” elements, and even as he packed them with hundreds of big claims and promises.
Very cool stuff.
And very PROFITABLE, too.
You can hear all about it in his famous Phillips Publishing speech.
This 90-minute teaching helped me compete against FAR more experienced and better trained copywriters when I was just starting out.
And it (quite literally) saved my bacon!
Usually, it sells for as much as $297.00.
But for the next few days, you can grab it for just $20.
For the details go to:
Ben Settle
P.S. If you buy from my affiliate link above, you will also get a copy of “The Sales Letter Jam Session” (which shows you a simple process for writing sales letters — from “A to Z”) and a 527 ad swipe file stuffed with top-performing ads from Gary Halbert, Joe Karbo, Ben Suarez, Claude Hopkins, Eugene Schwartz, David Ogilvy, Maxwell Sackhiem and hundreds more.
It’s all just $20 if you jump on this today.
So stretch forth thy hand and grab it while you still can at:
