Recently, Matt Gillogly had Ryan Healy and me on his Christian entrepreneur radio show.
We talked about things like copywriting, how to sell by mail, how to get inside your prospect’s “head”, using psychological triggers in your ads, and more.
We also touched upon why the usual copywriting tricks and “choke holds” don’t always work, and can actually backfire on you.
Anyway, while the show is obviously geared toward Christians, I think you will benefit enormously from the content no matter what your beliefs.
To grab the MP3, go to:
P.S. Speaking of Matt Gillogly…
Since hearing his story on my site a couple months ago, some people have been wondering what he does now that his $150 million business went “belly up.”
Answer:
Coaching.
Matt’s a wiz at getting clients and starting coaching businesses.
And he has created a short (21 page) eBook about how anyone — no matter who you are or how little you think you know — can become a high paid coach extremely fast (while spending little or no money at all).
If you’re interested, you can download the eBook (it’s free) at:
If you would rather not get it through my affiliate link, you can get it directly at:
And don’t worry — this is NOT a thinly disguised sales pitch.
Yes, there WILL be something for sale down the line.
But this eBook is pure content and, even if you wanted to buy something from it, you can’t.
