A couple months ago I wrote an email about what I call the:
“Copywriting shyt show”
You can see it playing out in real time like watching a car crash in process.
And, in the at email, I said:
“I’d predict a lot of what you’re seeing around you in the direct response world, the goo-roos you see currently, the lies they push, the fake numbers/claims about so-called AI, etc… will all collapse, with copywriting going back to being more of a niche thing again, and not a Redditor-bait “career” or something people with no skill whatsoever LARP about on social media… in the next 5-10 years.”
To which I got this bit of interesting feedback:
I’ve been a copywriter since 2019.
Right now I don’t have a client or job. I’ve worked remotely since 2019. Gotten about 15 clients so far.
It’s been way harder to get clients recently. I’ve niched down to e-commerce and also applied to other roles such as creative strategist, digital marketer, email marketer, and scriptwriter.
Been doing more cold emails also too recently compared to before.
Anyway, I hope that what you said here comes true.
I hope that copywriting becomes niche again so that guys like me who actually wants to work as a copywriter in the next coming decades becomes more successful and in demand.
He didn’t ask, but in his case I’d “hedge” my odds with these two things:
First, by becoming your own client
i.e., what I call a “Client-less Copywriter”
I realize many copywriters are submissive by nature, and enjoy being told what to do, what to say, what to write. To each their own, I suppose. But I despise taking orders and there mere thought of making someone else more money from the fruits of my labors than I do for my own business.
But even if you like working on client stuff:
Why not also work your own business, on your own projects in, within your own schedule, too?
i.e., work your own projects in your client rotation.
That way you do not rely on anyone else.
And if a client flakes on you, cheats you out of fees, ghosts you… you won’t care.
You’re eating steak either way.
And secondly:
Learning to trade options using our Low Stress Trading framework.
More and more copywriters – and other service providers – up in my World are doing this. And they are seeing that as their future instead of chasing fees and clients and sales. If I was a freelancer I’d learn our framework.
It’s so safe the government even allows you to do it in a child’s custodial account.
(They would NOT allow that if it was super risky).
Yet it’s also so profitable one could potentially start trading with as little as $10k and retire within 5 years. And that claim is being “conservative” about it. In fact, across our own companies (software, LST, etc) they each have a trading account.
And those trading accounts are set to dwarf the sales of the actual businesses themselves.
That’s the whole goal:
To turn our companies into trading account “skin suits.”
Where we can focus on serving our customers while also using our own tools in our own businesses, but with the profits as “gravy”, where employees and vendors are paid from the trading, where bonuses can be paid with the trading, etc, and the sales of the actual companies are distributed or reinvested or even set on fire “Joker” style if we wanted, as they become a pittance of what the trading creates.
I know this all sounds exaggerated.
In fact, we had to double the price for Low Stress Trading this year because of this.
The original $1000 we used to charge was not realistic for how well it works.
People really do judge info by price (I know I do), and this was no different.
Plus, the ridiculous number of 5-star Trust Pilot reviews (we get so many, TP has made it so new reviewers have to show them proof of purchase, if that tells you something), not to mention how it blows away anything you see places like Agora, etc doing who charge 15x what we do while delivering maybe 10% of what we deliver.
At least, that is, going by one of their ex CMO’s said.
Specifically the CMO for their Legacy Research Division – who oversaw $1.4 billion in newsletter sales during his tenure, and publicly said how ours is the only trading framework he uses, and has even taught it to his wife, kids, etc.
Do what you want with that info.
And if I have my way we will be doubling the price again this year. I will be selling it to my list with an extremely valuable bonus (a course I just created last weekend showing how I get my entire trading week down to just 10-minutes or less) next month for those interested.
Anyway, until then?
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Ben Settle
