True story:
Recently, my copywriting apprentice came over to get some work done (i.e. cook, clean, write emails, etc). It was afternoon and she breached Castle Settle protocol by not even showering or combing her hair before arriving.
Apparently, she thought it was casual Tuesday.
(Yes, she was lectured.)
Anyway, here’s why this matters to you:
She was working downstairs at my kitchen table listening to Halloween music, and I decided to take a break from editing my newest novel “Vampire Apocalypse” and meddle in her work.
My stairway is next to the kitchen.
Thus, she was sitting with her back to me.
And what happened was, I came down while she was listening to a spooky organ-type piece called “The Brides” from the “Bram Stoker’s Dracula” movie score. And as I walked down the steps, I saw her at the table, back to me, her hair standing up and out like some kind of ghoul, typing on her laptop, moving her shoulders up and down, and side by side, to the music.
From where I was, it didn’t look like she was typing.
It looked like she was playing an organ.
Like SHE was playing the creepy music.
It amused me.
And, thus, lessened the severity of her punishment for breaching Castle Settle dress code.
Anyway, that music was delightfully menacing.
What I call “horror epic.”
So what did I do?
I marched back up to my office.
Downloaded the piece from Amazon.
And resumed editing “Vampire Apocalypse” while listening to it.
(Kinda poetic, eh?)
And guess what?
That music had a HUGE impact on the chapter I was writing. (Chapter 6 — probably the best chapter in the book). It made the chapter FAR better than it would have been. Made it more entertaining, too. And, dare I say, more eerie and disturbing.
The lesson:
Music impacts writing.
I don’t care if you’re writing fiction. Or how-to books. Or, yes, emails. Frankly, I often turn on specific music to match my email’s “theme.”
I suggest you do thou likewise, Count Chokula.
Anything that stirs emotions will do.
More:
If you want your emails to be even more profitable, check out the “Email Players” newsletter.
It seems expensive.
Maybe even hair-raisingly so.
But really, it’s just $3.23 per day.
Even Dracula’s unemployed brides could afford that.
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Ben Settle
