A few years ago, when I was still on Facebook, I got a DM from a buddy who was intensely excited about a print newsletter he was about to publish.

And it turned into a huge “doh!” epiphany for me about pricing.

An epiphany that, frankly, pisses me off when I think about it.

In fact, I woke up thinking about it recently.

(Yes, 3 years later I still think about it.)

So in the pitch darkness right after waking up, your pal Count elBenbo shot a video talking about this epiphany, the huge mistake I had been making, that probably you are making too… and the story behind it.

If price is something that frustrates you, I highly suggest watching it.

You can find it inside the free Ben Settle app inside the elBenbo TV channel.

It is the one titled:

“The Price of Darkness”

If you don’t have my mobile app, you can get it free by opting into my free email list on this website, and following the simple instructions in the P.S. of the welcome email you will get right after opting in.

NOTE:

Do not download my app directly from the Apple or Google Play stores. Go to the URL above and get a username & password first. Otherwise, you won’t be able to access it.

Ben Settle