Finally set up ye olde home office since moving couple weeks ago.
And, one of the things I put up is a bulletin board on the wall tacked with all the post cards, thank-you notes and testimonials I’ve received via snail mail (way more impact sending this stuff via snail mail than email) from customers, clients, colleagues and subscribers.
My favorite is the one that says:
“To the Heisenberg of email…”
(It came with a t-shirt of Breaking Bad’s “Heisenberg”).
Anyway, why put these up on my wall?
To stroke my own ego?
Hardly.
You see, while I show you *some* of the hate mail, bat shit crazy comments and borderline personality disorder “drive-by” insults… I don’t share the really disturbing stuff.
And, yes, it can get disturbing.
Some of these dorks need serious help.
And so, what these positive comments and testimonials do is, they counteract all the dingbat comments and negativity (which can turn you cynical and cold-hearted if you let it).
It also reminds me there are good people out there, too.
People who work hard.
Have gratitude.
And, always move forward.
(Especially after setbacks.)
These are the people I strive to attract into my life.
It’s also why I cut people out of my life who whine about their jobs… blame other people for their problems… and refuse to take responsibility for their decisions.
Not saying they’re “bad” people.
But, they suck the life right out of a room.
Don’t realize how repulsive they are.
And, attract other losers towards them who feed on that negativity like vampires feeding on a plump, veiny neck.
Anyway, moral of the story?
Not to get all Earl Nightingale-y on you, but:
Your mind is fertile ground.
It’ll grow whatever you plant — good or bad. And, it doesn’t discriminate or care what you put in it.
So, pull the “weeds” regularly, Samwise.
And, always be planting good stuff.
Speaking of which…
The next “Email Players” issue goes to print next week.
Here’s what’s inside:
- 9 ways to embed ironclad credibility into your emails
- How to sue content thieves for fun and profit
- The #1 mistake lots of otherwise smart email marketers make that instantly dries up a customer’s desire to buy from you
- How to (ethically) control the way people think about you
- A secret way to turn your product’s biggest flaws into sales
- Why some of the best email marketing “teachers” are racist, communist, radical feminist and every other “ist” you can think of… (and yes, I name a few of them… but chances are you’ve never heard of most of them, so don’t expect any IM forum “gossip fodder”)
- And a ho’ bunch mo’…
But, the deadline approaches fast.
Subscribe here in time:
Ben Settle
