Not long ago a guy on my list told me of his inferiority complex.

Like, for example:

* He has never had a single significant win in his life, achieved nothing noteworthy

* Even when giving it his all he always is beat by people who half assed it or didn’t work as hard as he did

* He was haunted by this as a student and it has crawled into his professional life

* He watched it developing into a negative cycle of self-loathing in “real time” now

* He feels like he will never be good enough

* He thinks he is always looked down upon by people

* He thinks he will never achieve great things

* He is at a point where he has no confidence in his ability to achieve goals, which leads him to quitting early things he really wants to do (he ended up quitting Email Players too, I will add… despite telling me how much he loved it, benefited from the info… and is one of the reasons I have my No Coming Back policy: I can’t fix one’s desire to self-sabotage and am a meat ‘n potatoes guy… not a dancing monkey for those who can’t function in life without something ‘new’ to stimulate their dopamine production when they haven’t even implemented the ‘old’ stuff yet…)

* His “dumb brain” (his description) is always whispering in his ear, “why try if I can’t hit that mark I set for myself?”

* He has tried many mindset “hacks”, tried working harder than he usually does but to no effect.

Okay, you get the picture.

Fortunately, there IS a cure for this phantom problem, for those plagued by it.

I know this first hand because I was once in an even worse state.

However, to explain this cure I have no choice but to tell you about an obscure audio cassette tape I listened to waaaay back circa 1998 or 1999 when I, too, had zero confidence, was riddled with anxiety, plagued with imposter syndrome, and had all the marks of a self-loathing & self-sabotaging wretch who despite having decent looks and a higher status friend group than most… couldn’t get a date with a pocketful of $100 bills.

The MLM company I was in at the time sent the tape out.

And the speaker was one of the company’s co-founders:

Tom “Big Al” Schreiter.

And I remember him talking about the idea of how we all have a sort of internal “thermostat” that dictates how successful we are in any aspect of our lives. There is nothing bat shyt woo-woo about this. It’s all very practical. And basically what it means as far as business is, we all have a certain psychological comfort zone with how successful we will get. Just like a thermostat in your house will raise or lower the heat based on the temperature you set it at, so it does not get any cooler or hotter… so it is with human beings when it comes to things like money, status, success, skill mastery, whatever it is they want.

Some people have very high thermostats.

Most have very low thermostats.

So, for example:

If you are used to and are therefore comfortable making $25k per year then, no matter how hard you work, you will very likely never do better than that. In fact, if you do somehow go higher than $25k, you will subconsciously sabotage yourself somehow… probably to the astonishment of those watching… to make sure you get back to that $25,000 where you are psychologically comfortable. Same if you make less one year… you will somehow find the ambition, opportunities, energy, and means to get back UP to that $25k where you are comfortable.

Same with other aspects of one’s life.

I remember hearing a Dan Kennedy bit on this a few years ago, too.

He said he knew a salesman who made something like $5,000 each month, on the dot, like clockwork. And during months where he did exceptionally well for whatever reason… he would get VERY creative about getting back to that $5,000 the next month. Gary Halbert wrote about the woman he was with for seven years doing something similar. When they were together he said she would not let them ever get “too” successful… blaming it on her money guilt-ridden upbringing or something like that.

You can witness it in the news on the regular:

* Athlete or actor gets big overnight.

* They go from making hardly anything to multiple millions.

* Somehow, someway…. they lose it all.

Happens to lottery winners, too, and it’s all do to that thermostat.

So it ain’t just some isolated thing you hear on motivational tapes. And once you stop listening to the crowd, stop listening to the herd, and stop following the so-called experts off the cliff they are marching towards… it all can turn around quickly.

When in doubt take Earl Nightingale’s advice:

(paraphrased)

“If you ever wonder what you should do, look around at what everyone else around you is doing, and then do the opposite and you’ll probably never make another mistake for as long as you live.”

Frankly, the hard part is dealing with rank ‘n file people afterwards.

For example:

Many years ago I was dating a woman who had her MBA and was successful “on paper” I guess. And she would get irritated with me because I did not interact much with her friends the (few) times we hung out with them. I’d rather have been waterboarded than hang with these people, but made an appearance every now and then. And all these people would talk about was office gossip, complaining about their bosses, not making enough salary, what insignificant comment this guy or that girl office politician said… bragging about their jobs which were not all that impressive, but I guess was to the boomers they were trying to impress… while I’d be sitting there thinking about my next email campaign or info product I was about to launch or event I was set to speak at. Just totally (and, admittedly, rudely) zoned out, ignoring all the boring normie talk, wondering why the hell these people didn’t do something to improve their miserable lives instead of complaining about them?

The reason?

Because they LIKE where they are, and are there by choice.

Ain’t nobody can change that part but you.

Anyway, enough of that.

To check out the Email Players newsletter go here:

www.EmailPlayers.com

Ben Settle

 

BEN SETTLE

  • Email Markauteur
  • Book & Tabloid Newsletter Publisher
  • Pulp Novelist
  • Software & Newspaper Investor
  • Client-less Copywriter

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

view pixel

I agree that when I sign up above, I will be added to a marketing mailing list where I will receive DAILY email tips and promotional offers from Ben Settle.

NOTE: You’ll have to confirm your subscription to join the list. If you do not see the confirmation in your inbox, check your spam, junk or promotions folder.

WHAT OTHERS ARE SAYING

Even when you’re simply just selling stuff, your emails are, in effect, brilliant content for marketers who want to see how to make sales copy incapable of being ignored by their core market. You are a master of this rare skill, Ben, and I tip my hat in respect.

Gary Bencivenga

(Universally acknowledged as the world’s greatest living copywriter)

www.MarketingBullets.com

I confess that I have only begun watching Ben closely and corresponding with him fairly recently, my mistake. At this point, it is, bluntly, very rare to discover somebody I find intelligent, informed, interesting and inspiring, and that is how I would describe Ben Settle.

Dan S. Kennedy

Author, ’No BS’ book series

Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it.

Perry Marshall

Author of 8 books whose Google book laid the foundations for the $100 billion Pay Per Click industry, whose prestigious 80/20 work has been used by NASA’s Jet Propulsion Labs, and whose historic reinvention of the Pareto Principle is published in Harvard Business Review.

www.PerryMarshall.com

I think Ben is the light heavyweight champion of email copywriting. I ass-lo think we’d make Mayweather money in a unification title bout!

Matt Furey

www.MattFurey.com

Zen Master Of The Internet®

President of The Psycho-Cybernetics Foundation

Just want you to know I get great advice and at least one chuckle… or a slap on the forehead “duh”… every time I read your emails!

Carline Anglade-Cole

AWAI’s Copywriter of the Year Award winner and A-list copywriter who has written for Oprah and continually writes control packages for the world’s most prestigious (and competitive) alternative health direct marketing companies

www.CarlineCole.com

I’ve been reading your stuff for about a month. I love it. You are saying, in very arresting ways, things I’ve been trying to teach marketers and copywriters for 30 years. Keep up the good work!

Mark Ford

aka Michael Masterson

Cofounder of AWAI

www.AwaiOnline.com

The business is so big now. Prob 4x the revenue since when we first met… and had you in! Claim credit, as it did correlate!

Joseph Schriefer

(Copy Chief at Agora Financial)

www.AgoraFinancial.com

I wake up to READ YOUR WORDS. I learn from you and study exactly how you combine words + feelings together. Like no other. YOU go DEEP and HARD.”

Lori Haller

(“A-List” designer who has worked on control sales letters and other projects for Oprah Winfrey, Gary Bencivenga, Clayton Makepeace, Jim Rutz, and more.

www.ShadowOakStudio.com

I love your emails. Your e-mail style is stunningly effective.

Bob Bly

The man McGrawHill calls

America’s top copywriter

and bestselling author of over 75 books

www.Bly.com

Ben might be a freaking genius. Just one insight he shared at the last Oceans 4 mastermind I can guarantee you will end up netting me at least an extra $100k in the next year.

Daegan Smith

www.Maximum-Leverage.com

Ben Settle is a great contemporary source of copywriting wisdom. I’ve been a big admirer of Ben’s writing for a long time, and he’s the only copywriter I’ve ever hired and been satisfied with

Ken McCarthy

One of the “founding fathers”

of Internet marketing

www.KenMcCarthy.com

I start my day with reading from the Holy Bible and Ben Settle’s email, not necessarily in that order.

Richard Armstrong

A List direct mail copywriter

whose clients have included

Rodale, Boardroom, Reader’s Digest,

Men’s Health, Newsweek,

Prevention Health Magazine, the ASCPA

and, even, The Limbaugh Letter.

www.FreeSampleBook.com

Of all the people I follow there’s so much stuff that comes into my inbox from various copywriters and direct marketers and creatives, your stuff is about as good as it gets.

Brian Kurtz

Former Executive VP of Boardroom Inc. Named Marketer of the Year by Target Marketing magazine

www.BrianKurtz.me

The f’in’ hottest email copywriter on the web now.

David Garfinkel

The World’s Greatest Copywriting Coach

www.FastEffectiveCopy.com

Ben Settle is my email marketing mentor.

Tom Woods

Senior fellow of the Mises Institute, New York Times Bestselling Author, Prominent libertarian historian & author, and host of one of the longest running and most popular libertarian podcasts on the planet

www.TomWoods.com

I’ve read your stuff and you have some of the best hooks. You really know how to work the hook and the angles.

Brian Clark

www.CopyBlogger.com

Ben writes some of the most compelling subject lines I’ve ever seen, and implements a very unique style in his blog. Honestly, I can’t help but look when I get an email, or see a new post from him in my Google Reader.

Dr. Glenn Livingston

www.GlennLivingston.com

There are very, very few copywriters whose copy I not only read but save so I can study it… and Ben is on that short list. In fact, he’s so good… he kinda pisses me off. But don’t tell him I said that. 😉

Ray Edwards

Direct Response Copywriter

www.RayEdwards.com

You’re damn brilliant, dude…I really DO admire your work, my friend!

Brian Keith Voiles

A-list copywriter who has written winning ads for prestigious clients such as Jay Abraham, Ted Nicholas, Dr. Stephen R. Covey, Robert Allen, and Gary Halbert.

www.AdvertisingMagicCopywriting.com

We finally got to meet in person and you delivered a killer talk. Your emails are one of the very few I read and study. And your laid back style.. is just perfect!

Ryan Lee

Best-selling Author

“Entrepreneur” Magazine columnist

www.RyanLee.com

There’s been a recent flood of copy writing “gurus” lately and I only trust ONE! And that’s @BenSettle

Bryan Sharpe

AKA Hotep Jesus

www.BooksByBryan.com

www.HotepNation.com

I’m so busy but there’s some guys like Ben Settle w/incredible daily emails that I always read.

Russell Brunson

World class Internet marketer, author, and speaker

www.RussellBrunson.com

Type in your primary email address below to open Ben's daily email tips and a free digital copy of his prestigious Email Players newsletter.

view pixel

I agree that when I sign up above, I will be added to a marketing mailing list where I will receive DAILY email tips and promotional offers from Ben Settle.

NOTE: You’ll have to confirm your subscription to join the list. If you do not see the confirmation in your inbox, check your spam, junk or promotions folder.

Copyright 2002- . All rights reserved

Legal & Policies Privacy Policy