A few days ago I was doing a bit of lurking.
I was browsing the copywriting section of a certain marketing forum (not one of the popular ones) and was boggled by all the people struggling with so-called “writer’s block.”
I mean, I get WHY people have it.
But I had no clue it was so widespread.
Especially in the marketing community.
In our world, writer’s block can EASILY cost you hundreds (even thousands) of smackeroos.
Every day you don’t write that sales letter, email, PPC ad, press release, article, etc… is another day you just robbed yourself of moolah.
Maybe even LOTS of moolah.
I know… because I sometimes do it myself.
Most recently, I whacked my own sales with my Copywriting Grab Bag book.
I dragged my feet for over 8 months updating it, writing the ad for it, and getting it set up with a printer.
And I lost FAR more sales than I care to admit.
I could kick myself for lingering so long.
Even though my problem wasn’t “writers block” (more like laziness) it still had the same effect.
And you know what?
You are losing lots and lots of bux, too, if you are putting off writing your sales letters, emails and other ads because you can’t think up something cool to say.
In fact, time is short and each day counts now more than ever.
Why?
Because the more market share you seize BEFORE the economic poop REALLY hits the fan (and we ALL know it’s coming), the better you can survive (and THRIVE in) the storm.
The moral of the story is:
Don’t let something like writer’s block hold ya back.
Don’t let it rob you of sales or stop you from moving forward.
Kick it’s but and watch your incrome rise automatically.
Ben Settle
P.S. Over the past few years, I have discovered some powerful ways to kill writer’s block dead as a hammer (besides sheer force of will).
One involves video games, and another involves your bathroom, a magazine and a Bible. Since discovering these ways, I almost never have writer’s block. In fact, I use these secrets to write these daily email tips in addition to my usual daily writing load.
You can git Dr. Settle’s prescription for “copywriting impotence” in chapter 2 of The Copywriting Grab Bag.
