First, let me say one thing…

I’m a BIG Dan Kennedy fan.

I have read most of his books, really enjoy his teachings (and have profited immensely from them), and even think his print newsletter is almost as good as the “Email Players” — www.EmailPlayers.com — newsletter.

(But really, what is…?)

He’s one of the great marketing minds of our time.

And his teachings changed my life.

So yes, I am a Dan Kennedy fan.

But, what I’m NOT is a Dan Kennedy “fanboy.”

Dan Kennedy fanboys simply don’t think.

All they do is quote:

“Dan Kennedy says…”

(Like Brainy Smurf always saying, “Papa Smurf always says…”)

And they just quote, quote, quote, without context.

For example:

A little while back, a Dan Kennedy fanboy tried busting my ballz (unsolicited advice, he didn’t even think it wise to ask questions first) about not offering a guarantee, even though doing so has increased my profits.

Another example:

One DK fanboy nagged me about not using testimonials.

Again, it was unsolicited advice.

(They LOVE giving unsolicited advice.)

And if he’d bothered asking, he’d have known the ad he had heartburn about performed better without testimonials.

(Remember, assuming makes an ass out of you, not me…)

Look.

I don’t know if this is ALWAYS the case with ALL of them.

But the ones I’ve dealt with only know how to parrot.

So while they can quote Dan Kennedy chapter by chapter and verse by verse, they rarely think an original thought for themselves.

It’s always:

“Dan Kennedy says…”

To which I retort:

Wtf cares what Dan Kennedy says.

What do your own results say?

If doing something contrary to what Dan Kennedy teaches makes you more $$ are you going to stop doing it?

That’d be nutzo.

Which brings me to the best part:

Dan Kennedy is the FIRST person to tell you all marketing “dogma” is bad, and not to blindly believe it.

His stuff included.

I guess, they must skip over that part…

Anyway.

Gotta love them Dan Kennedy fanboys.

Never a dull moment.

Until next time…

Ben Settle