Behold my all-time favorite marketing quote:
People buy more and buy more happily when in good humor
It’s from Dan Kennedy.
And I can tell you from personal experience and sending thousands of emails out over the past 10 years (between my own sites and various clients) it’s even MORE true on planet email.
Listen, let’s face it:
Most emails are as dry and barren as a horse’s skull in the desert.
They’re just the facts.
Or just hard content.
Or just straight sales pitches.
Sometimes when I read them, I feel like Archie Bunker in that episode of “All In The Family” when Edith is nattering on about something pointless and Archie is so bored he starts mimicking like he’s committing suicide.
That’s how a LOT of readers feel.
And it’s why so many emails fail.
And that’s why entertainment is so mucho important.
Or, at least, including “entertainment value.”
Some do it naturally, and God bless ’em.
But for others it’s such a struggle they don’t even try.
Big mistake!
big, Big, BIG mistake!
This IS a skill that can be learned, applied and used in your emails to boost ye olde sales fairly quickly, and in a way people LOOK FORWARD to reading (and buying from).
And guess what?
I’m gonna prove this is true.
How?
Because in tomorrow’s brand spanking new “Ben Settle Show” podcast I reveal multiple different ways to make all your marketing fun, engaging and, yes, entertaining… even if you have the personality of a dead earwig.
Trust me, it ain’t rocket science.
It’s actually pretty simple.
And FUN, too.
(Imagine that — having fun making sales…)
Watch for my email tomorrow.
In the meantime, download past episodes here:
Ben Settle
