Want to hear something dirty?
According to Dan Kennedy, back in the old days burglar alarm companies used some, shall we say, unsavory methods to sell. What they would do is, they would send a crack team of guys dressed in dark fatigues into a neighborhood, go into a few peoples’ yards, and leave things like empty booze bottles, dirty magazines, and half-empty boxes of condoms around the bushes.
Then, couple weeks later, a burglar alarm sales guy showed.
Think that helped sales a bit?
By going DARK like that?
You bet your gluteus assimus it did.
It was all about going dark emotionally.
Dark psychologically.
And, yes, dark physically.
And guess what?
You can go dark like this online, too, and get the same results… but, do it in a way that is (1) not unethical (2) not illegal and (3) not immoral.
(Unlike the burglar alarm people.)
How?
That’s where Dan Kennedy’s “Titans Of Direct Response” talk comes in. I remember first listening to Dan’s training walking my dog, and wanting to sprint (not run, but sprint) back home to capture all the ideas he talked about for my emails. He walks you through several dark psychological places in your prospect’s mind no other marketers dare tread that are huge hot buttons for buying. And, he shows you (with a big swipe file of examples and supplementary training in a bound book) how to exploit those dark places, shed some light in there to give those prospects relief, and make a ton more sales than you ever have before.
Dan’s talk changed the entire way I look at email and copy.
In fact, I sent Brian Kurtz this email the same day:
“I’m only about half way through the Dan Kennedy teaching (haven’t even gone through all of it yet) and already it’s opened up a ton of new ways/approaches to write emails to the various markets I sell in. (Banging out emails is already easy for me, but it’s going to get a helluva lot easier and faster after applying Dan’s material).”
And put Dan’s stuff to use I did.
That same evening.
What I did was, I made a master list of the dark emotional places he talked about, and started writing emails based around them for a launch in the golf niche, as well as a special weekend sale. Since my launches and sales are often 16 emails long that was a lot of emails — and it was just so easy using Dan Kennedy’s ideas. (And, yes, I am using things he taught on those DVD’s “on you” now, and will be throughout the weekend. Hi.)
Bottom line?
Dan’s part ALONE has already been worth many times the price.
If you want to listen to it, here’s what to do:
1. Click my affiliate link below
2. Order the Titans of Direct Response DVD’s
3. I will send you over $5k in (real retail value) bonuses.
But you best hop to it.
This offer ends Sunday at midnight.
Here is the link:
Ben Settle
P.S. What’s that?
You want more information on the $5k+ in bonuses? Well, hoooookay then, how about these mangoes:
1. Crypto Marketing Secrets book
This is the entire 30-issue run of The Crypto Marketing Newsletter.
(Which ran from early 2010 through mid 2012).
This book is not for sale anywhere else. Less than 50 people — give or take — on the planet possess it (and if you are one of the few who already has it, simply give this second copy away to a colleague as a gift or as a contest bonus, or sell it on eBay if you want).
NOTE:
This is a *physical* book that will be sent by mail.
(At my expense).
Retail value: $810.00 (30-issue run, each issue costed $27)
2. The Agora Tapes
Last December Agora Financial ($200 million dollar publisher of books, newsletters and, now, health supplements) flew me in to Baltimore to teach their copywriters and editorial writers about:
- Infotainment (the single most valuable skill you can learn, IMHO)
- Selling with storytelling
- Email marketing
They also taped my talks and gave me copies.
This bundle of recordings are not for sale for any price. But, I will give them to you (via mp3 download) when you try the Titans of Direct Response DVD’s.
Value: $5,000 — the fee Agora paid to teach it
3. Free Email Players back issue
You’ll get a pdf of my most current “Email Players” issue catalog. Pick any one issue you want and I’ll send it to you (at my expense, anywhere in the world).
Retail value: $97.00 — what back issues sell for
4. “Gary Halbert Secrets From Beyond The Grave” interview
I did this interview with Doberman Dan years ago. Dan used to live with Gary, and they did a bunch of projects together. During that time, Dan learned lessons that have made him (literally) millions of bucks in sales since.
This interview contains tips like:
- How to virtually guarantee you get someone’s attention (i.e. potential JV partners, clients, customers, etc)
- A secret way of writing world-class ads while goofing off (how else do you think a fun-loving guy like Gary Halbert pumped out so many profitable ads?)
- Why blatantly copy & pasting Gary Halbert’s copy for your promos can destroy your sales
- How to never get “writers block”
- The single most important copywriting “trick” ever created (and that can help you do all kinds of other tasks, too — like write high selling ads, find a car and accomplish just about anything else)
- And a ho’ bunch more
Retail value: $67.00
(Doberman Dan and I agreed to never sell this for less than $67.00 or give it away as a bonus for a product that was less than that amount)
5. Ten Copyright-Free “Dark Knight” Emails To Use, Abuse, And Profit From However You Want
These are ten 100% copyright free emails I originally wrote for my own business while watching “Batman: The Dark Knight”. But you will have my permission to use these 10 emails however you want, in any way you want, without any compensation, attribution, or extra permission from me. You can use them “as is”, lift whatever copy you want from them (story, subject lines, etc), even sell them to your clients (if’n you do freelancing) for all I care. There’s nothing like having some emails you can use and abuse however you want, ready to go at a moment’s notice if you’re tired, or feeling lazy, or just don’t want to have to “think.”
Retail value: Unknown
(I don’t write emails for hire)
6. The Exact Bullet Points Template I Use
Last but not least:
This document contains the bullet points template I have on my desk (it’s next to my left arm now, as I type this, and is always there) that I use in emails and sales letters.
It’s shortcut my writing time by a factor 10.
And, it’s based on all the best bullets I’ve ever studied.
The only other way to get this is buying my $297 “Copywriting Grab Bag” product. But, I’ll include it in the same package with your free “Email Players” back issue and “Crypto Marketing Secrets” book when you buy the Titans DVD’s.
Deadline is Sunday at midnight.
(Pacific time)
After that?
All these bonuses vanish like a fart in the wind.
And, from what I understand, Brian is going to be raising the price even higher eventually.
So now’s the time my little droogie.
Here’s the link one more time:
