Talk about ironic…
Many people weeping and gnashing their teeth over building their email lists are already extremely good list builders. Much better at it than they give themselves credit for. I’d even call some of ’em EXPERTS at it.
There’s just ONE little problem.
One TINY little “snag”:
They’re building the WRONG list.
Here’s what I mean:
Instead of sending emails out plugging their products, they send their lists (on a disturbingly frequent basis!) to someone else’s website. For example… they’ll send ’em to FaceBook. Or YouTube videos. Or Amazon. Or Warrior Forum Special Offers. Or affiliate offers, etc etc etc…
Not saying this is ALWAYS bad.
There are times when that makes sense.
But to do it regularly?
Or even more than once in a while?
Seems a tad… skewed… to me.
After all, there’s a lot MORE power (and profit) in having your own product and website and mailing your list about it every day, instead of someone else’s.
I know I know!
It’s not very shiny-new-objecty, is it?
But I’m fairly certain you’ll put more of the green stuff in your hot little pocket doing that than you will by sending the people already inside your store (near the cash register!) to everyone else’s store and cash register.
Anyway, just my opinion.
You can, of course, do whatever you want.
But if you want to build your own list to mail and profit from, check out the next (October) “Email Players” issue.
It’s ALL about list building.
And it goes to print soon.
Get it (while you can) at:
Ben Settle
