“The Matrix is a system, Neo. That system is our enemy. But when you’re inside, you look around, what do you see? Businessmen, teachers, lawyers, carpenters. The very minds of the people we are trying to save. But until we do, these people are still a part of that system and that makes them our enemy. You have to understand, most of these people are not ready to be unplugged. And many of them are so inured, so hopelessly dependent on the system, that they will fight to protect it.”
-Morpheus
“The Matrix”
The more I watch “The Matrix” the more I like it.
It’s chock full of great business wisdom.
Take the above quote, for example:
The world at large hates the business man. The business man is vilified. Lied about. Envied. And, worst of all, attacked for no reason whatsoever.
Attacked by WHO, you ask?
Your politicians.
Your attorney generals.
Your lawyers.
Your judges.
Your gazillion paper-pushing bureaucrats.
Other businesses who see you as a threat.
And, even your own friends and family who continue to vote against the business man’s best interests (i.e. higher taxes, strangling regulations, more stoopid forms to fill out, and other time & money wasting nonsense) even though without the business man they’d have no tax money to fund their silly little utopian dreams. (Cue up the creepers who’ll knee-jerkedly and incorrectly think I watch Fox News and vote Republican… they’re oh-so-predictable…)
Where was I?
Oh yes… I remember:
Everyone’s hand is against the business man.
Yet the business man is who provides their jobs.
The business man is who pays the bulk of the taxes.
And, the business man is the one making things go forward economically in spite of the government always trying to tear him down, place obstacles in his path, and tax him into oblivion.
Reminds me of Dan Kennedy’s “No BS Business” book.
There was a business guy overrun by taxes and mind-numbing forms.
Every day was another tax bill to be paid.
Another regulation to be followed.
Another idiotic “rule” to be obeyed.
Until one day…
They find his corpse at the foot of his mailbox dead of a heart attack — with tax forms clutched in hand!
Yikes.
Now, ‘lest you think me a pessimist…
Personally, I see the US like a burning forest.
There are 3 ways to react to it:
1.) Heroically (and exhaustingly) try to put it out using buckets of water filled at the stream “bucket brigade” style — even though you know it won’t stop the forest from burning down since it’s too far out of control
2.) Curl up into a fetal position and wait to die
3.) Grab some hot dogs and ‘smores and ENJOY it
Me?
I’m going with option #3, Alex.
One of the ways I enjoy the burning forest is with email.
While everyone has been out there freaking out about government shut downs, NSA spying and letting the news scare them into doing whatever it is their agenda-setters want you to do, my subscribers and I were shooting out emails that made sales, taking the pressure off, helping us prepare to do whatever we have to do once the economy crashes.
(It ain’t gonna be pretty for the unprepared.)
Plus, you know what else?
Email is kinda FUN, too.
Especially when you do it the way I teach.
If you want to join us for November, there’s still time.
It’s a great “jumping on” issue for new subscribers, too.
Why?
Lots of reasons.
Like, for example:
It shows how to write emails in as little as 4 minutes. And, how to make your emails more credible & believable. And, how to build lists with contests.
(In a bonus training.)
If you want in, go here today:
Ben Settle


