You may find this a tad… disturbing.
(Or maybe not…)
But for the longest time, I’ve thought about how, when I die and join the “choir invisible”, I want to be buried in a secret, booby trapped crypt — with its location found only via a secret map that promises gold, diamonds and jewels. But, when someone actually finds and opens my coffin, instead of finding any loot, all that happens is my maggoty, grinning skeleton sits up & cackles at them (kinda like the “Crypto Keeper”…)
Oh yeah!
That’s what I’m talking about!
I know… that’s just weird.
(Even by MY standards…)
But there’s a reason I’m telling you this.
You see, that kind of “Crypt Keeper marketing” — where the sales process is fun and exciting and effective, but the product is a stinky, rotten corpse of a let down — is very common online.
I see it ALL the time.
My customers often tell me stories about it.
And then newbies come along, see it making sales, and exhume (oops, I mean EXHORT):
“That’s what works? Then that’s what I’m doing!”
No, it doesn’t work, babycakes.
Not. even. close.
Superb marketing nabs lots of front end sales.
But the REAL loot is made on the back end.
And all it takes is one grinning, cackling skeleton popping up on them when they open that pdf to completely turn them off — putrified and disgusted by the stench, never to return for sale #2 (much less sales #3, #4, etc).
Just something to think about.
I know I’m preaching to the choir.
But as the Crypt Keeper would probably say…
I’d hate to see any of MY readers murder their sales.
That’s it for today.
Here’s where to go next:
Ben Settle
