Sad announcement:

Copywriter John Ritz passed away.

I barely knew him (we’d exchanged a few emails over the years, always wanted to JV with him, but never did). He also once interviewed David Garfinkel several years ago and I got it as a free bonus for buying one of John’s products.

That interview changed the way I write copy.

And, it had a HUGE impact on my response.

How?

It got me thinking about the market, and not the “writing.”

It’s ALL about the market, babycakes.

Writing is secondary at best.

And the interview pounded that into my skull.

Hey, that may seem small.

Maybe even disappointing.

(Not a “ninja” copywriting trick…)

But it will radically change your response.

And now, I pass that info on to you.

Use it and profit from it.

John would probably have it no other way…

Ben Settle