A couple weeks ago, “Email Players” subscriber Kia Arian wrote an email to her list about the power and wisdom in making your own rules, and not blindly adhering to someone else’s rules.
In the email, she told a story about her daughter.
And, how she told her when you make your own rules, you don’t have to follow other peoples’ dumb rules.
And, how challenging dumb rules can create huge businesses.
Like, for example:
FedEx offering overnight delivery.
Amazon delivering everything to your door usually sold locally.
Apple selling computers 3x more expensive than Microsoft.
Charging $100 for a newsletter in industries where other give such information out free.
And so on, and so forth.
Anyway, I found her email quite timely.
Especially because of something I am teaching inside the April “Email Players” newsletter that takes merely “breaking rules” and defiling the usual “sacred cows” of marketing dogma to a whole new level even the giant businesses above don’t do. But if you do it, can potentially enlarge your business in ways you may not be able to fathom right now.
To get this issue before the deadline, go here:
Ben Settle
