Came a question in the private Facebook group of paying customers:

“Would you also be broadcasting live to the people in this 60-day series (they already get 1 a day) or would you wait until they “graduate” from that series before adding them to the live broadcast list? Concerns being – dont want to confuse them with concurrent multiple parallel offers. But also don’t want to dilute my broadcast power by putting all my best leads (buyers) into a long autoresponder sequence.”

A veddy good question.

And soooo deliciously timely, too.

The answer?

(Well, one possible answer, at least)

I am a fan (because I’ve seen what it does to sales over and over and over again…) of selling only one thing to one person. In other words, I try to avoid (99% or the time) sending two or more offers to someone. I like them to buy product A before pitching product B, and so forth.

One of the reasons for this is what’s called “list burnout.”

It’s the email equivalent of physical burnout.

With physical burnout, you get tired, depressed, unmotivated, find it hard to sleep, sex drive dries up, and a whole list of other symptoms. With list burnout you get people deleting emails faster than Hillary Clinton during a scandal.

That means your list instantly deleting your emails.

(Even if they would otherwise be interested.)

Unmotivated to read your emails.

And, yes, not even thinking of buying from your emails.

The solution:

If you have them in a sequence selling product A, “arrange it” so that you don’t send them broadcasts selling Product B until after they’ve bought product A or have shown they will never buy product A by getting to end of the sequence and not buying.

Something you can easily do with AwProTools.

It’s completely automated, too.

You don’t have to manually go inside Aweber and move people, or make them opt-in again, or even let them know they are being moved to another list.

It’s all seamless.

Done behind the scenes.

And, can ratchet up ye olde sales fast.

(While avoiding list burn out.)

And that’s just one a many features.

(See my email from this morning for more.)

Best part?

Until Sunday at midnight you can (1) try AwProTools free for 14-days (zero obligation, use it and abuse it all you want for two weeks) and (2) Get it at a special Ben Settle discount normally reserved only for “Email Players” subscribers.

If you want in, scoot on over to this affiliate link:

www.EmailPlayers.com/emailcandyland

Ben Settle