Recently I was reading an interview with an eccentric screen writer who grew up in the Great Depression named Philip Yordan in the book “Back Story 2.”
Fascinating guy to say the least.
And he said something that anyone — newbie or seasoned pro — in the marketing game could potentially use to exploit the buckling economy when it all goes kablooey and the reality of Great Depression 2.0 finally settles in.
Here’s what he said:
“Life was very hard, very difficult, especially in the Depression. It didn’t affect us because my dad got into the beauty supply business and that was excellent throughout the Depression, because any girl that could raise seventy-five cents would go get her hair set.”
Anyway, something to think about when SHTF:
- Find a painful, urgent problem in beauty-related niche to solve
- License or create offer that solves it
- Build & grow email list
- Email list daily selling that offer
- Sell those buyers something else
Email ain’t going anywhere.
And I predict it’ll be even more important than ever in the coming days, weeks, months, and, yes, years … as the economy melts down, as customers denied cheap credit become more discerning than ever… and as people realize the shoddy foundation selling just on social media really is.
If you have no list start building it now.
If you do have a list, grow it more aggressively than you do now.
If you want to learn how to write emails that sell to that list, check out:
Ben Settle
