Last month “Email Players” subscriber Perry Marshall sent this to his list:

… couple of months ago I announced that (some day in the future)…for NEW members of New Renaissance Club…we would no longer be giving access to all the old newsletters in the archive.

I made it clear at the time: We will not be taking away access from the old members. If you’ve got access, you’ll keep access as long as you’re a member.

One customer did NOT like this. He said, “You stole that devious idea from Ben Settle. You’re going to take all of that great content away from your members!”

Well, first, as I said above, AND said in the original message, we are not taking away anything from anybody.

Second, we DID get the “devious” idea from Ben Settle. Ben is one of the sharpest marketing minds on the planet, and he runs his membership “Email Players” better than just about any other I’ve seen. I highly recommend it. And, if Ben finds you acceptable, he may let you join.

I seriously doubt I invented the idea of not giving away back issues free.

To me it just always made sense.

Not just for the business, but also for the benefit of the customer.

(Free is never valued as much as something paid for)

So I am delighted Perry decided to do the same.

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Ben Settle