Friday’s email disturbed a few people.
And also, it prompted some questions — specifically “OK Ben, how exactly can I advertise and be seen as a trusted peer???”
There are lots of ways.
Let’s take Oprah, for example.
I’m not a big Oprah fan by any means.
But the girl is an extremely savvy business woman who knoweths what she’s doing. Especially the way she pulls off being a billionaire media mogul… yet still the token “girl next door” at the same time.
Brilliant.
And, something we should all strive for.
After all, Oprah is the kind of woman who complete strangers will come up to and start telling her their most intimate and private problems… like she’s their best friend.
You think Bill Gates can pull that off?
Or Warren Buffet?
Or some Colombian cocaine billionaire?
Hardly.
But Oprah does.
And she did it by developing an audience, talking to them each day, getting personal with them, and letting them get personal with her.
The result?
She’s a peer AND a trusted source.
Heck, she’s trusted by her fans even MORE than they trust their loved ones and friends. (I know this because I once gave sage health advice to a female family member, only to have that advice SPURNED… but when the exact same advice was given on Oprah’s show, it was taken as “gospel”… go figure…).
So that’s how you do it.
There’s no “course” for this.
No magic pill or button.
You gotta work at it every day (just like Oprah did).
Personally, I do it via email.
And “Email Players Newsletter” subscribers will get an ongoing education on exactly how I do it (with real-life examples) each month — assuming you implement the lessons.
That’s the rub.
You gotta do the work.
So it’s not for “do-it-later’ers.”
It’s for “do-it-TODAY’ers” who rip it open, implement that same day, and see results in their piggy banks that same night.
Anyway, so that’s that.
To get in on this action go to:
Ben Settle
