Recently I got an earful from an angry customer.
No, not one of my customers.
Some goo-roo’s customer.
And she was saying how she bought a product that was supposed to help with SEO (something like that) but was outdated info, didn’t have a prayer of working and she wanted her money back which she assumed she would get.
But alas, it wasn’t so.
For one, she had to jump through a lot of hoops.
Then, ended up talking to half a dozen people who kept shunting her to another person and then another…
And after all that, she still hasn’t gotten her money back.
But, here’s the thing:
She KNEW she shouldn’t have bought in the first place.
The seller had a bad reputation. The ad was full of hype and nonsense. And, she had even known someone else who had gotten burned by the exact same seller.
It’s loco.
(Yes, she’s reading this, but needs the tough love…)
Frankly, it’s like some guy in a ski mask hopping out of the back of a windowless van with a rag in his hand, asking her “does this rag smell like chloroform?” and her agreeing to smell it.
Anyway, the point?
It’s like comedian Dante Nero says:
“When you feel a tingle in your nuts chances are you’re going to get kicked in the balls “
True ‘dat.
And you know what?
This is especially true buying online.
Now, let’s talk about something else:
The January “Email Players” issue goes to the printer Wednesday.
Here’s what’s inside:
- An email (word for word) that made a small fortune for the subscriber who sent it to me (and how you can “model” it for your own products)
- When daily emails work AGAINST you
- How to use email to nab sales from crappy Clickbank traffic
- How to use a 100-year old classified ad to make even your most outrageous claims 100% believable
- Gary Halbert’s “ignore proof” subject line template
- How to “trick” clients into writing 80% of your emails for you
- And a ho’ bunch mo’
Get your New Year issue lovin’ here:
Ben Settle
