True story:
Last summer Donald Trump (in a publicized “spat” between himself and a former super model) showed a real life example of something every single email marketer can do to (1) beef up your sales right away (2) “stick” inside your customer’s psychology and (3) literally (yes, I said the word “literally” because I mean literally) obsess over you, your emails, and your product.
It’s something I’ve done many times.
And, every time it’s jacked up my sales.
(I don’t usually do it to this list though, you’d have to see examples I publish in “Email Players” from other consumer-type niches, but it still could work for this list should I ever choose to “mind screw” you like I do people in other niches — like weight loss, golf, biz opp, dating, etc.)
Where was I?
Oh yes, Donald Trump’s email “obsession” secret.
First, the bad news:
I’m not giving this one away free.
It’s just too powerful.
And, those not subscribed to “Email Players” before the December issue mails in a couple weeks are simply unworthy of learning it.
So what’s the good news?
I will throw you a “mercy” hint.
How’d that be?
Okay, I’m glad you’re not butt hurt over my elitism and jerkiness.
So, here’s the hint:
(From Gene Schwartz’s masterpiece book “Breakthrough Advertising”)
“So this book is not about building better mousetraps. It is, however, about building larger mice, and then building terrifying fear of them in your customers.”
This is, word for word, the most profitable email advice you can learn.
And, if you know how to apply it the way I am teaching (with real-life examples from multiple niches, so it’s 100% clear and easy to adapt to whatever you sell) in the December “Email Players” issue, you shalt never want for sales again.
More:
You won’t even need to use any claims.
(You can, but they won’t be necessary.)
And, if you’re one of these mush cookies who’s afraid to look like you’re (GASP!) selling… then this one tip inside next month’s issue will let you do all the selling you want without anyone accusing you of “just selling.”
(Even though you are just selling).
How can you get in on this action?
Why, I’m glad you asked.
Simply subscribe before the looming deadline:
Ben Settle
