Few days ago I read a news story about how Donald Trump told a bunch of voters in Connecticut that — despite what his chief advisor assured people — he was not going to “tone down” his rhetoric.
Of course, the usual shrieking and hand wringing erupted.
And so it is.
Anyway, here’s the point:
This Trump attitude (Trumptitude?) has made me more sales with email than almost anything else. The more the trolls, mush cookies, and sob sisters insist I *not* do something, the more I do it and the more sales I make.
You don’t have to like Trump to make money from him.
In fact, I’d bet Bernie’s only testicle that Trump’s numbers go *up* after this. Just like they go up after ALL his statements people on flakebook proclaim will end his campaign, yada yada yada.
I must admit:
I’m gonna miss this election.
All the people weeping and sobbing about Trump are missing out on a ton of valuable marketing lessons about the power of being transparent with your thoughts, plainly speaking your mind, and not caring what your haters (who are probably never going to buy from you anyway) think.
Oh, speaking of haters:
The May “Email Players” issue has a new way of profiting from them.
Specifically, it shows you a secret way of profiting from *other* peoples’ haters. When it first occurred to me how to do this, I immediately forwarded it to Misty the podcast announcer chick (who writes the podcast list emails) for future fodder.
Now, my dear fledgling, I will pass it on to you.
This is, if you subscribe to “Email Players” before it goes to the printer.
Hit the jump below to get in on time:
Ben Settle
