“Want to know how deer act, ask the hunter not the deer”

– Dante Nero
Comedian

In which the question is asked…

“what do you think of asking your list how often to be mailed. I see gurus doing this sometimes but you mail every day without asking. Have you seen what I am talking about?”

Why, yes, I have.

And, I disagree with it.

In fact, I’ve written about this in the past already.

And while I can’t speak for anyone else, I can tell you that if I asked my list how often they wanted to be mailed (especially at the opt in) they would most likely say less than daily. (Some of my diehard readers want more, but the majority would say, “2-3 times per week would suffice”).

But you know what?

I’d be nutzo to listen to them.

Why?

Because the more I mail (especially when I mail 2 times per day) the more sales I make (by FAR, it ain’t even close).

It all goes back to the hunter-deer phenomenon.

If you want to learn how to bag a deer, who do you ask:

The deer?

Or the hunter?

If you’d say the deer, then go ahead and survey your list on how often they want to be mailed. Let them tell you how NOT to hunt them in a world where every marketer is chasing them, and they just want a breather from it all, and are trying to cut down on inbox clutter and sales pitches plaguing their every move (retargeting ads, facebook pitches, self serving tweets, email blasts, direct mail, TV commercials, and the list goes on…)

Me?

I learned a long time ago to ignore the deer.

Yes, the hunter studies the deer.

But, he does not take the deer’s advice on how to hunt it.

(It’s not unlike when guys foolishly ask women how to attract and get more dates instead of asking the handful of guys who demonstrably have no problem getting dates — the advice is almost always 180 degrees opposite. But, I digress…)

Anyway, the deer want to buy.

But, they don’t want to be sold to.

And when you “get” that, it all falls into place.

Enter the Oceans 4 Mastermind.

Everyone in the room is a hunter.

And if you want to learn from us (not just my partners Andre Chaperon, Ryan Levesque, and Jack Born — but the other 7, 8, & 9 figure earning marketers in the room, as we bat around ideas, data, experiences, test results, and real-world solutions to cranking out the most profitable marketing possible) then this could be your last chance.

We simply don’t know if there’ll be another Oceans 4.

But, I do know this:

We’re going after this as if it IS the last.

It’s gonna be fun, profitable, and life changing. (There hasn’t been a single mastermind where every one of us — clients and hosts alike — didn’t walk out of there on fire with new goals, game plans, ideas to test, and plans for ratcheting up sales.)

If you want in, time’s short.

It’s in Vegas May 16-17th, and costs $5k.

Obviously, it ain’t cheap.

Nor is it for the weak-minded.

(Prepare to be humbled, we all are.)

But, we’re practically full now.

Reply back to this email if you’re interested in coming.

Ben Settle