This email tip might sound meeeeaaaan.
Maybe even inseeeeeensitive.
Certainly it’ll sound kinda dickish.
But, so be it.
It works.
And, thus, I’m going to talk about it anyway.
So here’s the deal:
Back in February at our last Oceans 4 Mastermind Workshop, one of the big “take aways” the attendees got from my contributions to the hot seats was the idea of really wrenching on your lists’s worst, most horrible, most awful, most nightmare-inducing insecurities.
Hey, I warned you it’d sound dickish.
But, it’s not.
You’re actually doing them a favor.
And, I daresay, doing the most ethical and helpful thing you can possibly do for them. (i.e. Sell them the solution to a painful problem they have.)
No, not every market lends itself to this.
And, you have to do it the right way.
Enter the June “Email Players” newsletter issue.
One of the things I do in this issue is, I show you how to righteously and ethically use your market’s worst insecurities to sell them your product or service. (And, let’s face it, few of your timid competitors will ever have the ‘nads to do this.)
I also give you 3 real life examples.
(Of emails that kicked ass in sales.)
And, I also show you how to do it tastefully.
This is important.
Very few understand how to do this. And, thus, they come off as “adholes.” (And lose sales.)
But you won’t.
That is, if you possess the June issue.
However, time is short, amigo.
She goes to the printer next week.
Subscribe in time here:
Ben Settle
