Back in the late 90’s when I graduated college I immediately joined an mlm via a Kevin Trudeau (the guy in prison) infomercial. And, since I was in his downline I regularly got tapes each month of his motivational talks.
Most were actually pretty good.
He was a natural at that.
(And should have stuck with it.)
Anyway, one of the tapes I remember most was titled “Don’t Let Anyone Steal Your Dreams.” It was all about the so-called “dream stealers” out there — family, friends, co-workers, your big mouthed brother in law, bosses, and the list goes on.
People always trying to get you to give up and be miserable like them.
I could relate.
Had quite a few of ‘em in my life, too, laughing at my ambitions.
(Who’s laughing now, jackasses?)
It was a good tape for those long profit-less nights.
All of which got me to thinking recently.
You have a lot of “stealers” out there online, too. Including dream stealers (like the ones above), motivation stealers (like a comfortable job that pays just enough to keep you fat and happy), ambition stealers (like significant others who try to hoard all your time while you’re pursuing your goals), hard work stealers (like pretty much anyone hawking make muney on line by being lazy and without work products), common sense stealers (like IM gurus pushing complicated or backasswards theories like good will emails, etc).
All of these stealers be bad.
But, there is one GOOD kind of stealer out there.
And, I profess to be one:
“The excuse stealer”
Someone was telling me recently the reason I get a lot of people, uhm, displeased with me… is because I call them out on their bullshyt excuses. Take yesterday’s email about price never being the reason not to buy. People who carry the price excuse around like a child carries a safety banky around get very cranky when they hear that.
Same with any other excuses I see.
I call ‘em out.
I take an almost sadistic glee in doing so, too.
And you know what?
It ain’t gonna stop any time soon.
Anyway, hopefully you saw the big lesson here.
I’m not going to spell it out for you. In fact, I am hoping some loser who clings to their excuses complains that I didn’t give any “value” in this. Will make great fodder…
Onward to business:
The September “Email Players” issue deadline looms.
One of the tips inside is what I call the “severed-ear-in-the-forest” secret for making it near impossible for people to ignore your emails — yes, even if they hate your guts for stealing their excuses every day.
To get this issue in time go here today:
Ben Settle
