An “Email Players” subscriber just asked about opt in rates.
He thought his were too low.
And, he wanted to get them higher.
My response?
Don’t worry so much about quantity.
Instead, focus on quality.
Yes, high opt in rates are groovy. But, only if they are quality leads. I could increase my opt in rates pretty easily by giving away more free stuff, or attracting freebie seekers.
(i.e. the majority of people in my market).
But what good would that do?
Frankly, I purposely put up barriers to the opt in.
For example, my main opt in page:
- Says my emails are daily
- Forces the would-be lucky subscriber to check a box
- Gives them a chance to skip opting in and go to the blog
- Has an obnoxious ego-sized picture of me drinking a beer
- Says I’ll be sending them promotional offers
These are “filters” to repulse people I don’t want.
The result?
I get better quality subscribers who are more serious about succeeding with email, are more enjoyable to interact with, and are more likely to respond to my offers.
(And not complain about dumb things.)
Hey, run your business however you want.
But, here’s my attitude:
I’d rather have a list of 50 eager-to-learn subscribers wanting to improve their lives, than 50,000 whiney drama queen subscribers who just ride the goo-roo freebie carousel.
To them, I say this:
Don’t let the opt out page hit you in the arse.
The rest of us have work to do…
BTW, one of the perks of being an “Email Players” subscriber is you can ask me unlimited questions via email (like the guy above did about opt in rates).
You also get a free email critique each month. (no longer offered)
Discounts on my other products.
And, the “Email Players Playbook”.
More info at:
Ben Settle
