Came a question:
“Ben why do you use plain text email and not html? how do you track opens and clicks or does that not matter to you?”
A few things:
1. No, it doesn’t matter to me. There are reasons to track these things, but they don’t apply to my simple business model or goals.
2. The me-to-thee look — A-pile vs B-pile — has always done better for me, in every niche/market I’ve sold in. And, that might be because…
3. The paranoia factor
Here’s what I mean:
There is a reason why Android phones and even some popular desktop mail programs have HTML turned off by default — because of how easy it is to get viruses. All it takes is just clicking on a crazy link (so I hear, at least) to get a virus or whatever.
And, like it or not, rational or not, a lot of people worry about this.
But, not with my emails.
Because they’re plain text.
So, for those types (a growing number) it’s a trust-building thing.
Anyway, end of PSA.
To learn more of my clean email ways (and why I prefer plain text) go here:
Ben Settle
