Lately I’ve been studying traffic generation.
Traffic is my “achilles heel.”
And so I’m consulting with everyone I can about it — article experts, PPC experts, direct mail experts, JV experts, publicity experts, the whole shmear.
Know what I’ve discovered so far?
Learning about traffic generation is like talking to different kinds of doctors.
In other words… the surgeon will usually say surgery is the answer. The general practitioner will usually prescribe a prescription drug. The herbalist down the street will say to take herbs, etc. And just like with them… the PPC guys usually say PPC is the way to go. The direct mail guys swear by direct mail. The SEO guys tend to recommend SEO. The article wizards say to sally forth and use articles… and so on.
All of this is a GOOD thing if you hear them all out.
I’d much rather get a diverse swath of opinions like this, so I can test them all, instead of just talking to say one person and getting tunnel vision.
Which brings me to the point:
There is no “one size fits all.”
It’s a myth with about as much basis in reality as Middle Earth.
This goes for traffic and anything else, too.
Whenever you’re stuck on what option to take test everything and use what works best for YOUR unique situation.
After all, we all have our own biases, strengths and preferences.
And what works for one person may flop for you.
(And vice versa).
Ben Settle
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