There was a time when my self esteem couldn’t handle this.
But, last weekend I got this email from an (admitted) drunk website reader. I left his name out because I don’t believe in punishing good behavior. And, yes, drunk emailing me a testimonial counts as good behavior.
Truth serum and all that…
Anyway, behold:
Hey Ben, I just came from my friend’s Birthday party. To be honest I m drunk. I don’t even know how I am typing correctly. I guess it’s auto correction on my smartphone. Well the real reason I am writing this email is that I am very grateful for your emails. I mean I learnef a lot of things by your emails. There are only few copywriters in this world that are keeping the art of persuasion alive.
Ah yes… props.
Drunk, sober, or butchered spelling… elBenbo takes his props where he can get ‘em.
And you know what?
You should, too.
It astonishes me how few people utilize testimonials in their emails.
Especially dramatic ones.
(Like someone who’s intoxicated giving you a testimonial.)
Anyway, a beverage for thought.
For more ways to flip emails into sales, go ye here:
Ben Settle
