I don’t know who invented the term:
“Bright shiny objects” (BSO’s)
But, it’s dead on accurate.
And lately more blokes on the prowl for BSO’s have been sneaking onto the “Email Players” newsletter. And, predictably, they’re disappointed when they realize it’s not a bright shiny object (BSO) at all.
If anything it’s a dull unpolished object.
(DUO)
Kinda like a slinky.
Remember slinkies?
They are basically “springs” that do things like travel down a flight of steps or appear to levitate for a period of time after it has been dropped, etc. Boring on the surface, but endlessly fun to play with. (Which is why over 350 million have been sold in the past 70 years.)
That’s what my newsletter is:
A slinky.
It ain’t sexy at all on the surface.
But, once you get the hang of it, it’s endlessly fun. (What’s not fun about writing emails that are a blast to write, make lots of sales, and only takes about 15 minutes per day?)
Unlike BSO’s, there are few “tactics” to celebrate.
Nothing “ninja” to brag about.
No “push button riches” claims in sight.
But, everything inside is designed to put lots of extra sales in your pocket.
Example:
The April issue (which goes to print next week).
It has a bonus training from one of Canada’s top copywriters (who also learned at the feet of the great Ted Nicholas and used to write for Clayton Makepeace’s site — he ain’t no fluke) showing you how he bangs out hundreds — if not thousands — of extremely profitable emails each year for himself and his clients using no hard mental effort whatsoever. It’s a strategy billion dollar companies like Hallmark use, and if you are someone who struggles with ideas and just wants to write your emails fast and move on with your day (while still making way more sales) it’s gonna open a whole new world of easy profits for you.
But, a word of warning:
This bonus training is not a BSO at all.
It’s pure DUO.
(The whole issue is DUO.)
’tis a slinky, not a Lego Space Port or whatever.
Subscribe here to get it, while there’s still time:
Ben Settle
