Came a question:
Hello Ben
I know you don’t like to answer questions unless it’s a customer. I have bought all your books on Amazon if that counts. I have recently found you and listened to all of your podcasts both of them. My question is how do I build a list while making my product? What is the incentive for people to get on the list and how does it work? Thank you for your time.
Translation:
“I bought all your books on Amazon & listened to all your 230+ podcast episodes except for the ones about list-building”
Yeesh.
My opinion:
I could literally hand this mope every Email Players issue I’ve written over the past 10+ years that talked about ways to grow or even add entire new income streams onto a business, and sometimes without even requiring an offer… walk him through it word for word, and even open whatever program he uses to write emails with… and it wouldn’t do him a lick of good.
How do I know?
Because he’s still wandering the goo-roo casino.
The goo-roo casino is a term I invented many years ago to describe this phenomenon.
Personally, I despise casinos.
Even more than I despise airports.
But I can’t help but admire how they get away with psychologically manipulating schmucks even when they’re losing into thinking they are winning — by the way the machines react with pretty flashing lights and music, and the way the numbers are presented.
It’s quite brilliant in its deviousness.
Now relate that to the so-called internet marketing niche.
It works nearly the exact same way — and unfortunately a lot of otherwise-smart people die (figuratively) penniless in the goo-roo casino, even as they think they are “winning” via buying yet another bright shiny cool sounding eBook all their other goo-roo casino pals on Facebook just bought, or by joining yet another coaching program everyone they know is talking about, when they haven’t even consumed, much less learned, the prior books/programs/coaching they invested in.
Which brings me back to the guy above:
Assuming he really did consume all my content he obviously didn’t really listen to it.
If he had, he wouldn’t have asked that particular question.
I can’t do much to help guys like that.
And this is especially the case with my Email Players newsletter.
Can’t help those types.
And they are better off shopping elsewhere.
The grownups who have a business, a list, and an offer I can help.
To see how go here:
Ben Settle
