Last night’s email talked about one of my favorite “Breaking Bad” scenes, where the drug lord Tortuga said:
“There are two kinds of men in this world, those who drink and those who pour.”
I could do an entire year of “Email Players” issues just on that quote.
One idea of which is, people who drink (figuratively, obviously) are thinkers.
They think about their goals (Mission) and pursue it.
The pourers, on the other hand, have no goals or Mission. They simply react to the goals and Missions of those who have them (bosses, the media, political agendas, big product launches, whenever a so-called “influencer” asks an irrelevant and pointless question on flakebook just to see who is “engaged” or whatever, etc)
The pourers are not thinkers.
They simply say and think what the thinkers tell them to think and say.
(Pour their drinks, if’n you will.)
Reminds me of something the late, great Earl Nightingale said:
(Never thought I’d see a connection between him and a drug lord…)
“… the man who has no goal, who doesn’t know where he’s going, and whose thoughts must therefore be thoughts of confusion and anxiety and fear and worry, becomes what he thinks about. His life becomes one of frustration and fear and anxiety and worry. And if he thinks about nothing… he becomes nothing.”
Another mark of a pourer:
They spend all their time on everything that is not their Mission.
Take this last weekend, for example.
Everyone droning on and on about nazis and statues or whatever.
One of my favorite thinkers, A.B. Dada, broke down how expensive it is ($84,000+ over a decade — and that’s only if you think your time is worth $8 per hour) to spend even a few hours debating politics (while changing nobody’s mind) on Flakebook per day, if you aren’t monetizing it somehow.
More:
Since we’re talking Earl Nightingale, in his “Strangest Secret” video (not the same as the audio), he talks about the TV and how it’s fine to have one, and enjoy it, but not to be glued to it for several hours per day.
(Like the pourers do.)
As he put it:
“I like my car, too, but I don’t drive it around the block for 6 hours every night”
(Ol’ Earl had a way of making a point)
Anyway, why am I nattering on and on about this?
Because I’m prepping both current “Email Players” subscribers and those wise enough to subscribe before the looming deadline to get the September issue for something.
Specifically:
The 10-page bonus training (interview transcript) I’m including.
The longer I’m in this bid’niz, the fewer “new” things I run into. Most everything is derivative of something else, with a new twist on old ideas, going deep into established methodologies, yada, yada, yada.
And that’s perfectly okay.
Ain’t nuttin’ new under the sun, as a wise man once said.
But, the September issue bonus is new (from what I have seen, at least — I’ve waited over 6 years for someone to teach this) in as far as the ideas it talks about being specifically applied to sales, persuasion, closing clients, writing emails, banging out copy, etc. It’s been applied to other things, but I have not seen it applied to what you and I do in this business, specifically.
It’s got ideas I am rapidly applying to my own marketing.
And, even the person I interviewed I don’t think fully understands the power behind the knowledge she has, and how it’s going to guide a lot of people into making a lot more sales over the coming weeks, months, years, and decades.
(And inspire a bunch of copycats suddenly claiming to be ex-spurts at it.)
The point to all this drinking/pouring/thinker/non-thinker jazz is this:
Thinkers will grasp the bonus training.
Apply it.
And, yes, make lots more of the green stuff with it.
Non-thinkers?
They’ll say “meh, already heard this…” when they haven’t. And, even on the off chance they have, they sure as hellz ain’t implementing it, or know it deeply enough to teach it like the person I interviewed.
Anyway, that’s a little sneak preview of the September issue.
The deadline to subscribe in time to get it looms.
Subscribe here to get your lovin’ in time while you still can:
Ben Settle
