Got an interesting email question yesterday.
One of my subscribers got an email from Early To Rise that was basically your typical pre-sale email (trying to “butter you up” to read the sales letter) and then, instead of a link to a sales page, they put the entire sales letter IN the email below the email message in HTML, all formatted and pretty.
Anyway, he wanted to know my opinion.
Specifically, shouldn’t they send you to a landing page, instead?
Well… not necessarily.
Personally, I’m a big believer in that the LESS clicks you make someone do, the better your chances of making the sale.
Why?
Because people have non-existent attention spans.
Yes, myself included.
(ESPECIALLY myself included.)
All it takes is a ringing phone, an instant message, a skype call, another email or a gazillion other distractions to take you from the A pile to D pile (i.e. the delete folder).
And that’s why I found ETR’s email to be utter coolness.
They took the click out of the equation.
And it could very well be they are seeing a bump in sales by putting the entire sales letter right in the email.
Veddy interesting.
I love seeing different email formats.
And I may just test this one out soon.
Ben Settle
P.S. If this topic interests you… one of the 12 bonuses you get when subscribing to ye olde Crypto Marketing Newsletter is an hour long power education on email marketing I did for some of Daniel Levis’s customers.
You can read more about it at:
