True story:
Before my ex-copywriting apprentice starting dating me, she had been seeing a local Burgle winemaker I still dig talking to and think is a pretty cool bloke. And, one of the things they would do is, they would get together on Sundays to discuss ways to help market his business. And, while he probably had “Netflix & Chill” on his mind, what he actually got was elBenbo & Chill since she would put my podcast on and make him listen to it.
The result?
She realized she wanted to date me instead.
And, she broke it off with him.
Ouch.
Reminds me of the Joker’s line in “Dark Knight”:
“Even to a guy like me that’s cold…”
But, can you blame her?
I mean, what dame can possibly resist elBenbo’s crotchety, insensitive, and “Grinch-like” personality? What chick wouldn’t melt from my extreme-reclusive ways where I actually *like* when a girl gives me the silent treatment, and can go days (DAYS I tell you!) without so-much as talking to anyone else, preferring my own company instead, watching superhero movies with my dog in my lair all day? What sane, intelligent, and self-respecting woman can possibly withstand my charms as I bark orders, allow my short temper to flare over inconsequential things, and selfishly make demands (regardless of how inconvenient) for her time at the drop of a hat, while I greedily hoard all my time for myself?
As one of my ex-copywriting apprentice’s friends recently said:
(After I angrily hung up on her mid-conversation during a call)
“You must really love yourself to put up with him…”
Anyway, yes, there’s a point to this.
And, it’s a jim-dandy profitable one, too.
In fact, what you’ve read about my ornery ways can make you (regardless of *your* unique personality) a lot more sales, become far more charismatic (as far as people wanting to read your emails and buy your products), and have a much bigger audience.
Enter ye olde March “Email Players” issue.
It contains an “unorthodox” lesson about using your personality (regardless of how flawed or boring you think you are) to make more sales with email.
Anyway, she goes to the printer soon.
Subscribe in time to get it here:
Ben Settle
