Once upon a time I got trolled on YouTube by a secret guru who resembles the author of “Game of Thrones”. And, I like to pretend one of the reasons God put him on this wonderful earth is just for me, to profit from.
I say this, because within just a few days of trolling me:
- He got over 30 “thumbs downs” – and maybe one pity thumbs up – on a video he created “shredding” me
- Several of my current customers bought more of my products that weekend as a direct result (I know this, because some of them took pleasure in letting me know)
- Podcast interview requests from people who wanted to make fun of the secret troll rolled in
- Some of the people who watched the video became new Email Players subscribers
- I made a lot of sales from an email I wrote about it soon after
- He got high fives from some other secret gurus on Facebook — which resulted in lurkers who watched them on facebook that night joining my list
- I am still making sales from it to this day
In fact, it was so profitable, I kept trying to keep that fire burning.
My woman even said she felt like a “3rd wheel” at the time to this mighty secret guru. And, as I told one of my customers not long after:
“Trolls must be encouraged, lest they lose heart…”
Anyway, here’s why I bring it up:
Profiting from trolls is the easiest thing in the world.
And with the secret guru — people who are constantly rejected and reviled and believe “if ONLY!” people saw how great they are, they’d be respected and listened to — variety of troll, it helps to know their traits so you can spot, entrap, and profit from them.
Something I talk at length about on page 15 onward in the coming October “Email Players” issue.
Here’s the link to subscribe while you still can:
Ben Settle
