At the risk of going into fluffpreneur mode…
If you’re writing emails the way I teach, yes, all the extra sales are groovy. And, yes, it makes selling far more predictable and less stressful. But, you will also be affecting people — even changing their lives — without even realizing it or trying to.
Case in point:
One of my long time customers and copywriter Shawn Lebrun — whose ads have earned millions of buckaroos in sales for his own business and his clients — recently wrote:
Hey Ben
Thanks for the shout out in the email this morning, I appreciate it.
Truth is, you’ve helped me more than you’ll ever know.
Sure, your material is valuable to me, and I joined [a product no longer for sale).. even though I’ve been in this for 16 years and have people who work for me.
But I’ll always invest in your stuff… because of not just your material is valuable, but also because I resonate so much with you and your experience.
When you speak of trying your hand at MLM years ago.
Yep, that was me.
16 hour days and copywriter burn out. Yep, that was me.
Spending 11 years “figuring” things out. Yep, I’m raising my hand to that one too.
The fact is, I’ve been reading your emails for about 5 years now, or about that. Only Matt Furey have I read for a longer time.
And an email you sent out about how you went through burnout… and started doing the “one email a day” system… when I read that, it resonated so much… I thought “I can do that”
I was going through a rough patch.
Just had a $10,000 bill for skin cancer surgery. Was battling a painkiller addiction just so I could make it through another 15 hour work day.
My marriage was on the rocks, I was raising my son and spending as much time as I could.
And I was paying for not one, but TWO houses because of my wife having to move to a new city for a new job.
I was fucking in over my head, hating my copy life, and was so burnt out… I was lost.
But then I got that email you wrote, about your burn out and how your income went up, even when sending one email a day.
That email gave me hope.
And I started reading everything you had, investing in your books and some of your videos… specifically both of your “How to Make Six Figures a Day” products.
Like I said, they’ve given me hope again… at a time when shit looked pretty glum.
And even though I’m not quite at the “One email a day and six figures yet”… it’s mapped out and planned… and I’m implementing it.
I have an ad agency, and write copy for clients… so I’m using your materials and system to slowly get out of that.
And it’s working. I’ve gone from 15 hour days and close to 7 figures a year… to 2 hour days, closer to six figures… and slowly getting things down to super tight niches, where I’m building my list to get the “one email a day” system going.
So, thank you again for giving me hope, and letting me know that one email a day is doable.
It’s not magical unicorn and fairy shit like the slick goo-roos try and sell u…
like you said in your video… it takes work to get set up, but once in place… it’s all doable.
Thank you for what you’ve done… just wanted to let you know, you’ve mattered a lot to me, and my family, for slowly helping me slowly get my “balance” back.
See?
It’s not *just* about the sales.
I couldn’t do this if that was the case.
I’d be as miserable as Shawn was (been there, done that).
Anyway, if you want to learn my ways of writing emails (in just minutes per day) that your list looks forward to reading and buying from… the August “Email Players” issue goes to the printer in less than 48 hours.
It’s chock-full of sweet gooey-ness.
And, with the bonus and content, a good issue for people new to my “world.”
Here’s where to subscribe:
Ben Settle
P.S. The two “how to six figure” products Shawn mentioned will be available for purchase to “Email Players” subscribers eventually, not sure when (whenever I get off my bootay). But are not for sale right now.
