A rare glimpse into elBenbo’s ever-evolving business model:
(If’n that interests you…)
One of the things I am always doing is planning my business out 2-3 years in advance. As far back as 2015 I knew 2016 was going to be about doing a lot of speaking (which I did for everyone from AWAI, to Real Dose, and MLM Blueprint… to AWAI again, to Brian Kurtz’s Masterclass, and an event I did in Portland along with another I did with Kevin Rogers) and writing the last 4 Enoch Wars novels — which I banged out in 4 months. Then, 2017 was 100% about editing and publishing those Enoch Wars novels (which I have big plans for outside the scope of this list, another topic for another time…). And then year, 2018 was for creating, launching, and finding back end offers, plus writing their corresponding sales letters.
For example:
- I have written/created 5 new products (only two you know of now)
- I launched 3 new products — which is a lot for me (4 new products if you including the upcoming Villains sequel, which I could launch now, but am deliberately waiting until first weekend of January to do…)
- Assembled several more affiliate offers (emails and Email Players inserts)
- Created a crap load of bonus content I’ve used both for projects this year, and some which will be used next year
- Have planned out some very high ticket ventures I am keeping under wraps until next year
- Am *this* close to securing the licensing rights to sell something I’ve been wanting to sell for over 10 years I will be doing with Michael Senoff
- And am putting the finishing touches on the first official elBenbo Anti-Affiliate Program (more on this next month, most likely — but if you are someone who has been wanting to sell my products, this might be what Herr Doktor ordered… maybe, we’ll see…)
As for 2019?
Well, that was always going to be for building my list.
Reason why I waited that long is because I wanted all the foundational stuff above in place, first. Thus, next year it’s time for Yours Ambitious to build a bigger, more responsive, and more targeted list.
I’ve already been implementing many things I’ll be doing next year.
But, I’ve been doing it slowly, and intermittently due to time factors.
(i.e. assembling all the above offers has been very time-intensive.)
Anyway, so far, the results from doing the above list-building methods have been fantastic, and I will be more aggressively doing the list-building methods I’ve been dabbling with the last of half of this year all of next year. Especially since, they have nothing to do with paid advertising, can’t be “de-platformed”, and are not at the flakey whims of Facebook, Google, Apple, etc.
Enter the December “Email Players” issue.
It is an overview of all the lead generation methods I’ll be focusing on in 2019.
Which are, ironically, principles that worked 100 years ago in 1919.
I am just “adapting” them to the internet.
And guess what?
If you do what I am doing and show in the next issue, I won’t say you will build a list as big and rapidly as you will using other methods, like paid Facebook ads, Google ads, etc. In fact, it is a very slow and “trickling” kind of lead generation, you cannot scale at all. Plus, nothing I am going to teach is “new” (nothing you are likely to see at a big goo-roo seminar or anything — and chances are, you’ve already heard about them, but, like most people, are not doing them), and it’s also more time-intensive, too.
But you know what?
I do believe the list you do build using them will be full of responsive leads.
Specifically, leads who are at least 50+% “sold” on buying from you before they even get to your list. And for me, that is far more important. I hate trying to warm-up ice cold leads, find them to be the biggest pains in the arse to deal with, the biggest complainers, and the biggest time suck that is usually not worth my time.
So anyway, the December “Email Players” issue is about that.
The deadline to get this issue is Friday, November 30th.
That’s when I send the list to the printer.
After I do that, it’ll be too late to get it.
So, I would not recommend procrastinating like the marketing proles do.
You can seize your spot today here:
Ben Settle
