Apparently, now even my email *signature* is offensive:
“Just a quick thought, although I feel like me offering advice to you regarding email messages is like my 10 year old offering advice to Nadal on how to play on clay. Love your email tips, but this one today left me with a bad taste. It is all helpful, funny, kind of light-hearted, feel good, friend-to-friend, etc. Then, almost as an afterthought, it closes with a stern warning to all of the crooks, thieves, cheats and liars that are, apparently, a significant part of your recipient list. Ugh. I’m sure that’s not the feeling you want to impart to your readers, but that was my gut reaction to reading that part of your message. Anyway, just one man’s opinion. My apologies if it’s not my place to comment.”
My response:
1. That’s an automated appendage at the end of all my emails.
It didn’t just go on there “today” it’s on all my emails and has been for the last 3 years since I caught a self-described “7 figure” earning fitness coach who sells high priced coaching (what a shock!) lifting one of my emails word for word, verbatim. A guy who, ironically, states on his site how hard he works for his success, yada yada yada.
(All that copying and pasting must be rough on the ol’ carpal tunnel…)
The amusing part was, his own list ratted him out to me.
Which should tell you something about how loyal people are to thieves.
More:
2. In my experience, the people who get offended by my signature at the bottom of each email are either thieves who blatantly steal other peoples’ content (or are intending to), or fluffpreneurs and snowflakes who take things obviously not even directed at them personally. Getting acid reflux about that warning when you have no intention of plagiarizing (it is obviously directed at thieves) is as pointless as getting upset at an ordinary boilerplate copyright notice.
After all, they both say the same thing.
One just says it while baring sharp teeth.
Anyway, the point:
Yes, I do wish to impart that feeling on those types.
Fluffpreneurs & snowflakes will get zero value from anything I have to offer because they don’t believe in substance in the first place. And thieves are, well, thieves.
Why would I cotton to either of them?
Why would I care what they think?
Why *not* offend them?
For everyone else:
The next “Email Players” issue is, in some ways, one of the most valuable issues to date. It was inspired by something I saw as a kid on the Disney channel (believe it or not), that has made my emails more profitable than any other strategy, tactic, or technique I’ve ever used.
This is no exaggeration, either.
Yes, it’s super simple.
(Like most of what I teach.)
But, it’s super profitable, too.
And, I can’t make any guarantees but I don’t see how anyone who has an offer and a list could not make out like a bandit using it.
Anyway, she goes to the printer soon.
Subscribe here to get it in time while you still can:
Ben Settle
