This’ll probably rattle a few fragile & get-offended-at-everything types on my list.
But, for whatever reason, I’ve always had a special attraction to Latinas. Probably it’s because I failed to date any all through high school and college. Thus, after landing my dame — a Latina, finally — a couple years ago, it did not take long for her to notice the All-Seeing Eye of elBenbo zooming in whenever another attractive Latina walks by.
Sometimes she even jokes about my developing a “tolerance” to Latinas.
Not unlike an alcoholic growing a tolerance to alcohol or a coffee drinker growing a tolerance to caffeine.
Whatever the case, there’s a very real business application to this:
And sometimes, people can get a “tolerance” to your sales pitches. This is something that can happen if you mail frequently or post frequently on social media. And unlike caffeine, etc, that means, the healthy & profitable way to deal with this tolerance to you and your emails is not pulling back or coasting in your daily marketing efforts… but doubling, tripling, and even quadrupling down.
I’ll use myself as an example.
For my list, one email per day doesn’t really cut it.
Many people have a tolerance to my wiles.
Thus, to keep intoxicating them with said wiles… I have had to double down, and give them more, to give them the same level of excitement they used to get when I sent only 5 emails per week, then 7 per week, and now often 2-3 or more times per day (when promoting an upcoming “Email Players” issue or a special offer, affiliate deal, etc).
There are two ways to prevent this tolerance.
The first is obviously more, not less, contact.
If I have to “sell” you on that, you’re simply not ready for anything I offer. You can safely put your wallet away or opt-out or just keep doing whatever it is you do.
The second is not-so-obvious.
But, it’s just as crucial as more, not less, contact.
And, I would argue mandatory if you want more contact to work in your favor, and not against you, as it does for most people who mail or post more frequently.
This not-so-obvious thing is taught in the September “Email Players” issue.
It’s like a 15-point “manifesto” for the law of persuasion it teaches.
Follow these 15-points and I simply don’t see how you can fail. That is, if you do it right, aren’t a lazy bum about mailing, and have patience, a long-term investor mindset (not a short term opportunity mindset), and aren’t a wimp about testing something new.
This issue goes to the printer soon.
After that, it’ll be too late to get your greedy meat hooks on it.
Here’s the link:
Ben Settle
