Let’s get cerebral about your business a moment:
In late 2017/early 2018, I radically started to change my business model. Up until then, I’d been using a very specific business model I eventually taught in-depth back in the 2013 “Email Players” issue, that I still recommend to people. Especially newer businesses, or super successful people who make lots of the green stuff “on paper”, but managed to complicate, bloat, and convolute their businesses to the point where they run like hamsters on cocaine each day, just to keep the lights on and pay for their lifestyles.
I let that business model ride for about 9 years.
Then, two things happened in the Fall of 2017:
1. I realized how close I was getting to that ever-elusive 7-figure (gross not net) mark.
I crunched some numbers and realized all I had to do was add another $50k or so to my sales, and I’d be over the finish line that year. But, if I kept being a slacker with my one main upfront offer model (I used to only promote “Email Players” practically every day), and nothing else, there’d be no dice.
2. I heard the great Dan Kennedy teach something in his 7-Figures Academy course.
Something I “already knew” in some ways.
It’s actually somewhat related to the classic “Acres of Diamonds” story.
But, I had not been implementing what he said.
Anyway, short story way too long:
I (barely) made it across the 7-figure finish line in 2017 doing it.
Then, in 2018 I aggressively expanded, experimented with, and tested doing more of what got me there, noting what worked and what didn’t work, what made more sales vs what made less sales, what kept my business more-or-less just as simple, but required some effort — and sometimes lots of effort temporarily. In fact, I spent 2018 and this first half of 2019 building offers to get everything up and running the way I wanted, and easily blew right past the finish line that year.
Until finally, as of recently, I got the business model all dialed in the way I envisioned it.
Which brings me to the deal:
I’m teaching my newest business model in detail in the June “Email Players” issue.
I believe any online business can adapt it to their needs, too.
And, adapt it regardless of market, niche, product category, or type.
(i.e. selling products, services, information, eCommerce, freelancing, whatever)
Obviously, your mileage will vary.
There is no such thing as identical businesses, getting identical results. And there are literally hundreds — if not thousands — of variables that apply to me and my business that won’t apply to you and your business. But I believe pretty much any business can use and adapt this model’s structure to potentially go from 4-figures to 5-figures, or 5-figures to 6-figures, or 6-figures to the low 7-figures.
I do not believe it can take you much higher than low 7-figures, though.
That is, unless you have a team or a long-suffering assistant, which I don’t have or want.
And, you also probably would have to sell way higher ticket products and services, coaching, events, etc to do so — which I also don’t have or want. Either way, with the right offers in place, I believe you can keep your business not only extremely simple and relatively stress-free, but also extremely profitable and relatively complication-free.
But big or small, you will have to have these attributes:
1. The willingness and stomach to send a ton of emails each month — the one-email-per day shtick I used to do won’t cut it for this.
2. The ability to resist complicating it — hard for many to do.
3. Ways to find or create a lot of offers — in fact, the biggest challenge you will likely have is finding offers to sell worthy of your brand and your list’s time/money.
All right, enough.
The deadline to get this June issue is approaching fast.
I have zero sympathy for anyone who wants to learn what I am about to teach in this issue but procrastinates until the last minute and loses out. Frankly, procrastinators won’t be able to make my business model work, anyway. Nor will people incapable or unwilling to think forward, and can only react in the moment.
Now that I mention it, it takes a lot of patience, too.
As well as the discipline to delay financial gratification.
And, even more important… the character to stick with a decision long-term.
I suspect that makes 95% of anyone reading this unqualified. And, those fine feathered little drooglings are welcome to keep reading the free emails and being spectators.
But, for those left who are both interested and up for the task?
Here’s where to subscribe before the deadline when the Ben tolls:
Ben Settle
