Let’s rap about Facebook ads.

I’m no expert (or even an ex-spurt) on the subject. But since my FB ad guy Shane Hunter has been running my campaigns, we’ve gotten a lot of great traffic, lots more sales, and also a few people thinking we push things too far (Shane’s style is unapologetically abrasive — not unlike my emails, they are very similar like that).

Question is, are they right?

Do we go too far?

I don’t think so.

For one, we follow FB’s rules. And for another, neither him nor any of his clients have ever been banned (while several people I know who play it 100% “safe” have been banned without warning or explanation).

But, what if FB did ban me?

Then what?

Why, nothing my fine feathered droogie.

Facebook is just one of the concubines in my traffic “harem.” If she leaves the harem I won’t even care. Frankly, she’s bitchy, high maintenance, and disagreeable, anyway, with the trigger-happy powers-that-be shutting people down for no reason as it is. If she were to leave my harem, I’ll use what intel I’ve taken from her (we’ve gotten a ton just in the last month) and apply to something else (direct mail for sure — which is on deck)… plus, she doesn’t get half my assets and I get to keep the kids (list, branding, audience, testing results, etc I’ve gotten from being with her).

The point?

As Dan Kennedy says:

“One is the most dangerous number in business.”

FB ain’t my only traffic source.

And anyone who makes it their *only* traffic source is in the same boat as all them bigfoots who thought cheap easy broadcast fax and 900 numbers would be around forever.

BTW…

I can’t recommend Shane enough.

His site is at www.ShaneHunter.org (I get no commission or kickback, I just like his work) — and his wily ways go hand in hand with my email methods — each making the other more effective, so 2 + 2 doesn’t equal 4, it equals 10, 50, or 400 (as the results compound on themselves).

Moral of the story?

Keep your traffic harem diverse.

Keep it maintained.

And, yes, keep it full of good “concubines.”

That way, if one leaves or cheats, you don’t care.

Tis the elBenbo way…

Ben Settle